Senior Product Marketing Manager, Core Platform

Job description

Hi, I'm Alan Roth https://www.linkedin.com/in/oliveralanroth/. I lead Product Marketing here at Jane, which means I spend my days thinking about how we tell Jane's story, understand the practitioners we serve, and grow thoughtfully, especially as we expand in the US. Outside of work, I'm a soccer player, a traveler whenever I can manage it, and a dad to two daughters who keep me honest about what actually matters. This role is one of the most important seats on our PMM team right now. We're at an inflection point. Jane is trusted by hundreds of thousands of practitioners across North America, and we're working to make sure the world knows it. The Platform PMM is the connective tissue between our brand, our positioning, how we package and present Jane's value, and how we grow — across marketing, product, web, and the frontline teams who talk to practitioners every day. This role exists to do one essential thing: make sure Jane is the practice management platform of choice for allied health practitioners. That means owning the core story, how we position Jane, what claims we make and can stand behind, and how we translate that story into every channel that touches a prospective customer: the website, campaigns, trials, and sales conversations. You'll be a key partner to our Brand, Web, and Growth teams, a steward of our core messaging architecture, and the person who ensures that when a practitioner encounters Jane for the first time, whether through a Google search, a trial signup, or a conversation with our team, they immediately understand why Jane was built for them. This is a senior, cross-functional role. You'll need to be as comfortable in a positioning workshop as you are reviewing web copy, analyzing funnel data, or coaching a frontline team on how to have a better conversation with a prospect. WHAT IMPACT WE’RE LOOKING FOR YOU TO MAKE - Own Jane's core platform positioning and messaging architecture. You are the steward of how Jane shows up at the brand level — the value proposition, the communication pillars, and how our message evolves as our product and market do. It's a living system you actively manage and defend. - Lead our claims strategy. Work across the organization to identify, validate, and maintain the marketable metrics and social proof points that make Jane's story credible and compelling. These claims inform campaigns, web copy, sales conversations, and exec communications so accuracy and impact both matter. - Be a key GTM partner for Try Jane. Partner with our Product Growth team to ensure the trial experience has the right audience targeting, messaging, and funnel motion to convert curious practitioners into confident ones. You understand where PMM plays a role in each touchpoint and can help design and optimize the PLG motion with intent. - Empower our frontline teams. Sales, support, and customer success teams are often a practitioner's first real conversation with Jane. You'll build the content and frameworks that help them show up prepared. Priority talk tracks, competitive responses, and messaging that's grounded in what practitioners actually care about. - Shape our integrated campaigns. Serve as a core PMM partner on brand-level campaigns, including our ongoing "What's New" work that tells the continued story of Jane's evolution. You bring the positioning discipline to ensure campaigns are creative and strategically grounded. - Partner on web strategy. Our website is where Jane's story starts for most prospects. You'll work closely with the Web and Design teams (who serve as partial brand keepers) to ensure the site reflects our best positioning, applies an audience-informed information architecture, and operates with a test-and-learn mindset that helps us improve over time. WHAT EXPERIENCE WE NEED - 5+ years in Product Marketing or a closely related role, with experience operating at the platform or brand level. - Demonstrated strength in customer backed positioning and messaging architecture. You've built messaging frameworks that others use and maintain. - Experience with PLG or product-led growth motions, ideally including funnel strategy, trial optimization, ongoing testing, and self-serve acquisition. - Comfort working on the website as a marketing channel in service of how a platform is positioned including information architecture, conversion thinking, and cross-functional collaboration with design and engineering. - Strong enablement instincts. You understand what frontline teams need to have better conversations and can build it efficiently. - Analytical enough to work with funnel and campaign data, and strong enough as a writer to shape copy and messaging directly. - Experience in healthcare SaaS or a highly regulated vertical is a meaningful plus. - Comfortable building playbooks. You can build structure from ambiguity and know when to move and when to pressure-test. Jane is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. MORE ABOUT JANE Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We’re now a team of more than 800 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers. We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We’re all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives. Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We’re proud of what we’ve built and quick to admit what we don’t know yet. We listen, learn, and adjust as we go. We’re also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team. Our goal isn’t just delivery, it’s delight. We move quickly, communicate openly, and solve real problems together. If you’re energized by ambiguity, motivated by impact, and eager to learn with others, you’ll thrive at Jane. COMPENSATION & BENEFITS At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $128,800 – $201,000 USD. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence. Most new hires join at the accomplished stage, which for this role represents an annual salary of $153,000 USD. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge. We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission. Paying clearly is one of our compensation fundamentals. Watch this https://vimeo.com/880258361 short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process. We also offer a comprehensive benefits package, you can explore our benefits package here: Canadian Benefits https://jane.app/documents/hiring/jane_benefits_overview.pdf · US Benefits https://www.notion.so/janeapp/US-Benefits-Candidate-Facing-319378ecd68380838032d1cd0224351d Jane takes job scams and candidate fraud seriously. Jane will only contact you from an @jane.app http://jane.app email address. We'll never contact you from a personal email, ask for payment, or request purchases during the hiring process. If something doesn't seem right, please reach out to us at hiring@jane.app before sharing any personal information.