Senior Product Marketing Manager, Expansion & Growth

Senior Product Marketing Manager, Expansion & Growth For four decades, Lexia has been leading the science of reading revolution, offering innovative professional learning, curriculum, and embedded assessment solutions that empower districts with actionable ways to accelerate literacy gains. We’re seeking a Senior Product Marketing Manager, Expansion & Growth to advocate strategic go-to-market initiatives that expand Lexia’s footprint in existing accounts while driving competitive wins with a long-term, enterprise-level growth mindset aligned to company financial priorities and market conditions. Job Location: US, Remote. Must work and reside within the US for this position . Job Overview: As the Product Marketing Manager for Expansion & Growth, you will own the development and execution of strategies that drive account penetration, cross-sell, upsell, and competitive displacement, operating with a high degree of autonomy and executive-level judgment. Your work will directly influence Lexia’s growth trajectory by: Shaping market strategy, including TAM assessment, segmentation, and targeting, using advanced systematic frameworks and external market factors to influence long-range planning Driving expansion plays that impact multiple stakeholder groups and revenue horizons Enabling sales with the tools they need to win, while setting standards and best practices adopted across teams Partnering with cross-functional teams, including the Strategic Marketing Program team, Sales, Customer Success, Product, and Research, building formal networks with senior administrators and key decision-makers to ensure that Lexia continues to deliver value to existing districts and schools while accelerating adoption of additional solutions in alignment with evolving organizational strategy. This role is ideal for a marketer who thrives at the intersection of strategy and execution, influences direction at the functional and organizational levels, and has a passion for using insights and competitive intelligence to win in the market. You'll enjoy this role if you: Are energized by creating and executing growth strategies that expand market share and shape long-term business outcomes. Excel at identifying opportunities within existing customer accounts and turning them into wins through autonomous judgment and complex problem-solving. Thrive on leveraging TAM analysis, segmentation, and market insights to make strategic decisions that balance near-term results with long-term impact. Are motivated by developing comparative displacement strategies that drive measurable results and inform executive-level decision making. Enjoy collaborating across marketing, sales, and product teams to drive shared success across all organizational levels.. Can balance strategic thinking with the tactical execution needed to hit goals while adapting quickly to shifting priorities or market conditions. Job Responsibilities: (Day-to-Day) Promoting the go-to-market strategies that focus on expansion, cross-sell, upsell, and competitive displacement, serving as a subject-matter expert and strategic advisor. Partnering with Strategic Marketing Program teams, Sales, and Customer Success to design and execute account growth campaigns that maximize penetration in priority accounts, influencing direction without direct authority. Leading TAM and segmentation analysis for GTM initiatives to identify untapped opportunities and shape targeting strategies, requiring in-depth evaluation of complex and variable data. Developing differentiated product positioning and messaging that highlight Lexia’s value in comparative scenarios with executive presence and confidence. Building sales enablement assets (playbooks, battlecards, messaging frameworks, presentations) that arm teams for growth and competitive wins and calculate standards for scalable execution. Gathering and synthesizing market, customer, and competitor insights to inform strategic decisions and tactical plays with consideration of broader external and organizational factors. Tracking and reporting KPIs that measure impact on bookings, account expansion, and competitive win rates, translating insights into recommendations for senior management. Leading training sessions and enablement workshops to align internal teams around account growth and competitive strategy across diverse audiences and job levels. Collaborating with product and research teams to ensure marketing strategy reflects evolving customer needs and market dynamics and proactively identifying opportunities for improvement. Job Requirements: Bachelor’s degree in marketing, communications, business, or related field, advanced degree preferred. 7–10 years of product marketing or go-to-market experience (K12 edtech preferred, but not required) with demonstrated progressive responsibility and leadership. Proven success in driving expansion, cross-sell/upsell, and competitive displacement strategies impacting multiple functions and long-term plans. Exceptional understanding of TAM analysis, account segmentation, and market penetration strategies applied in complex, ambiguous environments. Demonstrated ability to develop compelling product positioning that resonates with decision-makers and practitioners, including senior and executive audiences. Experience working closely with Sales and Customer Success to execute joint growth initiatives, requiring influence, negotiation, and alignment. Excellent communication and presentation skills, with the ability to influence across teams and stakeholders and command attention during challenging discussions. Excellent deductive skills with experience tracking growth KPIs and turning insights into action unsupervised and with limited oversight. Pragmatic Marketing Certification or equivalent certification preferred but not required Proficiency with Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams, and familiarity with project management or sales enablement tools used to drive efficiency and scale across functions. To learn more about our organization and the exciting work we do, visit . Remote First Work Environment Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations. If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload. The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role. To maintain confidentiality and ensure a fair evaluation process, the use of note-taking tools, reference materials, or AI-powered tools (including generative AI, language models, or similar technologies) during interviews or other selection activities is prohibited unless prior written approval has been obtained from the People Experience team. If you require an exception for medical, accessibility, or other reasons, please contact your Talent Acquisition team member to discuss accommodations in advance. As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office. An Equal Opportunity Employer We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history). We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.