We're looking for a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy for NMI's Gateway product line, with a focus on card-present devices and vertical markets such as unattended retail, parking, medical, and beyond.
This role sits at the center of product, sales, and marketing, translating platform and device capabilities into compelling, solution-forward value propositions that resonate with the operators, partners, and buyers within each vertical. You will own market positioning, messaging, launches, and enablement for NMI's Gateway, device, and unattended solutions, ensuring NMI is the preferred payments partner across every vertical it serves.
This role requires a strong understanding of how vertical markets evaluate and adopt payment technology, and the ability to explain the value proposition and competitive advantages of NMI's solutions in terms that matter to each vertical, not just the technical specifications of the hardware or gateway itself. You'll help shape how partners, integrators and operators in card-present verticals, in particular the unattended (transportation, parking, vending, etc) space, and understand, evaluate, and succeed with NMI, while supporting revenue teams with clear, differentiated, outcome-focused messaging that drives pipeline and adoption. Success in this role looks like partners, integrators and operators understanding how NMI's applications help their business succeed, not a list of device features.
This role is also NMI's evangelist for these solutions. You'll present directly to sales teams, internal and external stakeholders, and prospects, and represent NMI at trade shows, conferences, and other industry events, including external speaking opportunities and briefings with industry analysts. You'll build AI tools into your everyday workflow as a core habit rather than an occasional add-on, and bring enough technical depth across gateways, devices, APIs, and certification processes to hold your own in a room with engineers and technical buyers, not just repeat what they tell you.
About NMI
NMI, a global leader in payment technologies, allows software and sales professionals to deliver payment innovations to their clients without having to build payment expertise in house. NMI enables our partners with choice, and challenges the one-size-fits-all approach to payments. You've probably used NMI in the last 24 hours without even realizing it. We're the platform that powers success for innovative tech created by SMBs, entrepreneurs and fintech startups. We're creative problem solvers who help visionaries smash through boundaries and think beyond what's possible so they can think about what's next. But we're not just built for the tech savvy. We democratize the latest payments technology so that everyone can realize the benefits of easy payments across the full spectrum of commerce. Our mission is to use our expertise to enable more payments, in more ways and more places. We provide ISOs, Fintech Innovators and Technologists the freedom to focus on what they do best, liberating them from restricted payment solutions and giving them access to the latest payment technology now and in the future.
How We Work - Our Core Values
* Be a Good Person, It's Simple. We treat everyone fairly and with respect. We lead with kindness, humility and integrity. We take the time to understand each other and our customers. And we serve with care, because customers are never a transaction, and always our focus
* Align, Trust & Go. We debate openly, listen carefully and challenge thoughtfully. Once we decide, we move forward together - holding ourselves accountable to our commitments, and focusing on what matters most to our customers. That alignment creates momentum.
* Raise the Bar. Good enough isn't enough. We stay curious, measure everything, stay honest about progress and keep pushing ourselves to think creatively. We drive change, again and again. And leave things better than we found them. When we raise the bar, our customers feel it too.
Responsibilities
Own Gateway, Device & Vertical Go-to-Market Strategy
- Lead positioning and messaging for NMI's Gateway product line across device and vertical segments, including medical, unattended retail, parking, and other emerging verticals.
- Define clear, solution-forward value propositions for each vertical's buyers and operators, grounded in the business outcomes NMI's applications enable and revenue generation rather than device or technical specifications alone.
- Develop differentiated narratives that articulate why NMI is the payments partner of choice for each vertical, moving away from feature-and-spec language in favor of stories about partner and operator success.
- Partner with Product Management to influence roadmap decisions using vertical market insight and competitive intelligence. Be the customer and go-to-market expert who drives adoption of our Gateway and device solutions.
Drive Product Launches & Market Adoption
- Lead end-to-end go-to-market execution for new Gateway features, devices, and vertical-specific enhancements.
- Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
- Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs that speak to each vertical's priorities and pain points.
- Support adoption and revenue generation by aligning messaging with onboarding, documentation, and the operator experience within each vertical.
Deeply Understand Vertical & Device Ecosystems
- Serve as the in-house expert on buyer and operator personas within medical, unattended, parking, transportation and other priority verticals.
- Conduct market research to understand trends in device commerce, unattended retail, vertical-specific regulation, and payment application monetization.
- Monitor competitors and evolving vertical market dynamics to refine NMI's differentiation strategy.
- Translate ecosystem shifts into actionable, solution-focused messaging and strategic recommendations.
Build Sales & Channel Enablement
- Develop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, and vertical-specific solution narratives and use cases.
- Help sales articulate the business value of NMI's Gateway and device solutions in terms each vertical's buyers care about, not just technical capability.
- Support lifecycle messaging that drives adoption, expansion, and retention among partners across verticals.
- Partner with channel marketing to equip ISOs, software integrators, and reseller partners with compelling, vertical-focused messaging they can use with confidence.
Be an Evangelist for NMI's Solutions
- Present NMI's Gateway, device, and vertical solutions to sales teams, internal and external stakeholders, partners and prospects, turning positioning into a compelling live narrative that lands in the room.
- Represent NMI at trade shows, industry events, and conferences, and pursue external speaking opportunities that build NMI's credibility and visibility in the verticals it serves.
- Build relationships with industry analysts and serve as a credible, technical voice for NMI's Gateway and device story.
- Bring working technical fluency across gateways, devices, APIs, and certification processes, deep enough to hold your own with engineers, integrators, and technical buyers.
Influence Product & Business Strategy
- Use competitive insight and vertical customer research to influence product packaging, pricing, and positioning decisions.
- Build business cases to support new vertical market opportunities.
- Drive alignment across product, engineering, and commercial teams around priority verticals and growth strategy.
- Success looks like: clear, differentiated positioning across each vertical NMI serves; strong adoption of new Gateway and device launches; increased pipeline contribution and revenue impact from vertical solutions; sales teams confidently articulating NMI's value in each vertical's terms; and product decisions informed by real vertical customer and market insight.
Drive Thought Leadership & Solution Storytelling
- Synthesize vertical customer and market insights into repeatable narratives and frameworks for internal and external use.
- Partner with content and comms to produce thought leadership (whitepapers, POVs, benchmark reports, keynotes, webinars) centered on how NMI's solutions help each vertical succeed.
- Contribute to company and industry initiatives (webinars, events, analysts, partners) relevant to priority verticals.
Experience
- 5-8+ years of B2B product marketing experience in payments, fintech, devices/hardware-enabled commerce, or vertical SaaS.
- Direct experience marketing payment gateways, devices, or unattended/vertical solutions (e.g., unattended retail, kiosks, vending, parking, medical, or similar verticals).
- Strong ability to translate technical or device capabilities into solution-forward, outcome-based messaging for non-technical operators and buyers.
- Proven success leading cross-functional product and device launches.
- Ability to move a product's narrative from feature and spec-led to solution and outcome-led, and to bring sales and channel teams along with that shift.
- Experience supporting both direct sales and channel/reseller (ISO) go-to-market motions.
- Comfortable and effective presenting live to sales teams, prospects, and internal/external stakeholders, including at trade shows, conferences, and analyst briefings.
- Uses AI tools as an integrated part of daily PMM work (research, content, competitive analysis, enablement production), not as an occasional add-on.
- Strong storytelling, messaging, speaking and content development skills.
- Bachelor's degree in Marketing or other related field, MBA a plus.
Essential Skills
- Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future.
- Strong external and internal leader - You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and coach.
- Business Savvy - You possess a technical understanding of devices, gateways, and the payments space, have a high degree of business acumen, and provide consistent, accurate information.
- Master Communicator - You have the ability to distill complex and difficult information into easy to understand communications. In other words, you can easily "de-geek the speak" with your exceptional creative and communication skills.
- Influencer - You have demonstrated superior relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partners.
- Flexible - You not only cope with change, you thrive on it and can shift gears comfortably.
- Driven - You are results-oriented with a positive outlook and a clear focus on quality and business performance.
- Solution Oriented - You have the ability to identify and creatively solve complex problems.
- Personable - You are positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
- Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way.
Preferred Skills and Experience
- Experience marketing into unattended retail, parking, medical/healthcare, or other device-driven verticals.
- Experience with payment gateways, terminals, or IoT/connected device commerce.
- Experience managing complex projects with multiple stakeholders.
- Experience shifting a product's go-to-market from a technical, spec-driven story to a solution and outcome-driven story.
- Experience working with ISOs, resellers, or channel partners on vertical-specific enablement.
As well as being a part of something exciting everyday, you will also receive the following benefits:
- Annual bonus scheme dependent on individual and company performance
- Annual salary of £75,000 - £100,000
- 25 days holiday each year (+ bank holidays + 1 day after each year of service with up to a max. of 30 days)
- Workplace pension scheme
- Private medical insurance (upon 30 days of employment)
- 7 hours per day, 35 hours per week
- A remote first culture
- Great work-life balance with our Flexi-time policy
- Family Friendly policies (Enhanced Maternity and Paternity Pay and Shared Parental Leave).
- A chance to develop with an allocated company training budget
- Bike2Work Scheme
- Lifeworks, an Employee Assistance Programme which offers wellbeing, family and financial support services, such as assessments, resources and even 1:1 counselling sessions. It also offers interesting perks such as discounts on gyms, restaurants, high street retailers and cinema tickets
- A strong commitment to employee wellbeing including mental health first aiders
- Employee referral scheme with generous financial reward
- Bonusly colleague reward scheme
We’re looking for creative and passionate people who share our vision of making payments easy. If that sounds like you and you meet the requirements above, then please click on 'Apply for this job'!
We are an Equal Opportunities employer and will provide reasonable support throughout the recruitment process to applicants who have a disability. Please let us know in advance so that any support, aids or adaptations can be put in place to assist you.
Please be aware that all offers of employment are made subject to receipt of satisfactory background and financial checks.
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Salary range, depending on experience:
$75,000—$100,000 USD
