Senior Product Marketing Manager - Outbound

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager – Outbound based in the United States.** We are seeking a results-driven Senior Product Marketing Manager to lead go-to-market execution, product launches, messaging, and sales enablement for a portfolio of innovative software solutions. In this role, you will translate product strategy into compelling narratives that resonate with buyers and deliver measurable business outcomes. Working at the intersection of product, sales, marketing, and client success, you will drive product awareness, adoption, and commercial performance. You will take ownership of launch planning, positioning, and enablement initiatives while ensuring teams have the tools and confidence to communicate product value effectively. This client-facing position also offers opportunities to engage directly with customers through advisory boards, executive discussions, interviews, and industry events. You will combine strategic thinking with hands-on execution in a collaborative, fast-moving environment that values innovation and continuous improvement. Your success will be measured by the impact of launches, the effectiveness of enablement materials, and sustained product adoption. ### Accountabilities - **Go-to-Market Strategy and Execution:** Translate product strategies and roadmap initiatives into clear go-to-market narratives, launch plans, and marketing programs that support business objectives and customer needs. - **Product Launch Management:** Own the planning, coordination, and execution of product releases, ensuring launches are delivered on schedule, aligned across teams, and positioned to generate meaningful business impact. - **Positioning and Messaging:** Develop and refine product positioning, value propositions, and messaging that clearly communicate product benefits, differentiate solutions in the market, and resonate with target buyers. - **Sales and Customer Success Enablement:** Create and deliver practical enablement resources, including presentations, product demonstrations, marketing collateral, sales decks, and ROI calculators, to strengthen sales effectiveness and customer confidence. - **Cross-Functional Collaboration:** Work closely with product management, sales, marketing, and client success teams to align messaging, improve win rates, accelerate adoption, and ensure consistent communication throughout the customer journey. - **Customer Engagement:** Facilitate Customer Advisory Boards in partnership with product and client success teams, participate in executive-level conversations, conduct customer interviews, and represent the business at relevant company and industry events. - **Performance Measurement:** Track, analyze, and report on launch effectiveness, product awareness, adoption, and other key performance indicators. Use insights to optimize marketing strategies and improve future launches. - **AI-Enabled Marketing Innovation:** Leverage AI tools to accelerate launch planning, strengthen messaging, improve content quality, and increase the efficiency of product marketing workflows. - **Project and Initiative Management:** Manage multiple product marketing initiatives simultaneously, coordinate stakeholders, adapt to changing priorities, and contribute to cross-functional projects that advance broader business goals. - **Continuous Improvement:** Gather market and customer insights, incorporate relevant feedback into product messaging, and ensure that launch strategies and enablement materials remain useful, consistent, and aligned with business priorities. ## Requirements - **Professional Experience:** 5–7 years of experience in product marketing, marketing, sales enablement, or a related field, with a proven track record of delivering successful product launches. - **Product Launch Expertise:** Demonstrated ability to manage complex product launches from planning through execution, translating product capabilities and strategies into clear messaging and measurable commercial outcomes. - **AI Proficiency:** Practical experience using AI tools to accelerate launch development, refine positioning and messaging, improve content quality, and streamline marketing processes. - **Strategic and Operational Skills:** Ability to balance long-term product marketing strategy with hands-on execution, manage competing priorities, and deliver high-quality work within established timelines. - **Communication and Storytelling:** Excellent written and verbal communication skills, strong presentation abilities, and the capacity to communicate product value clearly to diverse audiences, including senior executives. - **Cross-Functional Leadership:** Proven ability to influence stakeholders, build alignment across product, sales, marketing, and client success teams, and drive initiatives forward without requiring formal people management authority. - **Project Management:** Strong organizational and project management skills, including the ability to coordinate multiple projects, manage deadlines, and maintain consistency across launch activities and deliverables. - **Commercial and Customer Focus:** Understanding of buyer needs, product adoption, sales effectiveness, and customer success, with the ability to turn customer insights into compelling positioning and practical enablement. - **Technology and Marketing Tools:** Hands-on experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude, and Microsoft Copilot, or comparable platforms used for sales enablement, product analytics, competitive intelligence, and AI-assisted workflows. - **Adaptability and Ownership:** A proactive, execution-oriented mindset, strong attention to detail, and the ability to take ownership of initiatives, respond to evolving priorities, and continuously improve marketing effectiveness. ## Benefits - **Remote Work Flexibility:** Remote working opportunities for eligible candidates based in the United States. - **Healthcare Coverage:** Medical, dental, and vision insurance. - **Retirement Savings:** 401(k) savings plan with employer matching. - **Paid Time Off:** Flexible planned paid time off and generous sick leave. - **Family Support:** Employer-paid parental leave. - **Disability Coverage:** Employer-paid short-term disability insurance. - **Work-Life Balance:** A culture that values flexibility, employee well-being, and sustainable work practices. - **Inclusive Workplace:** A welcoming and collaborative environment that values diverse backgrounds, perspectives, and skills. - **Purpose-Driven Work:** The opportunity to support mission-driven organizations through software that helps them strengthen communities, engage members, and achieve meaningful outcomes. - **Professional Impact:** Opportunities to collaborate across teams, contribute innovative ideas, and influence product launches, customer engagement, and business growth. - **Community Involvement:** A commitment to community engagement and making a positive difference through technology and collaboration.