Senior Retail Marketing Manager (6 months Contract)

Job description

**About Liquid I.V.** This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V. We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work. Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. **About our Team:** We are a world-class team of innovators and passionate change-makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us. At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration. **About the role:**Serve as the interim Senior Retail Marketing lead, owning retail marketing strategy and execution across Food, Mass, and Club retailers while ensuring continuity of key campaigns, retailer initiatives, and cross-functional workflows during maternity leave coverage. **Functions and duties of this role include, but not limited to:** **Retail Strategy & Channel Leadership** - Serve as the retail marketing point of contact for Sales, Operations, Brand, and Creative across all channels. - Own retail strategy development for Tier 1 campaigns and key retailer initiatives. - Lead retail strategy by channel, with a primary focus on Club, Food, and Mass. - Translate brand positioning into clear, shopper-relevant messaging that drives conversion at shelf and in-store. - Balance brand consistency with retailer- and channel-specific customization required to win at each retailer. **Retailer-Specific Program Development & Execution** - Oversee the creation and execution of retailer-customized programs across campaign and evergreen initiatives, including: - Off-shelf secondary displays - Home shelf updates and enhanced marketing - POS Signage - DOOH - In-store Promotions/offers and coupons - In-store sampling - Merchandising - Retail execution strategy - Agency management - Navigate retailer-specific requirements, constraints, and approval processes to optimize off-shelf and in-store opportunities. - Partner closely with Sales, Brand, Creative, and Operations to deliver cohesive, scalable in-store and around-the-store shopper programs. **Cross-Functional Leadership & Stakeholder Management** - Influence cross-functional partners to align teams around shared goals, timelines, and priorities for campaigns and retailer initiatives. - Present retail strategies, performance updates, and recommendations to senior stakeholders. - Serve as the primary retail marketing liaison to the Sales team, ensuring strong alignment between strategy and execution. **Agency & Vendor Management** - Lead Greenhouse Agency (retail execution) program management. - Coordinate Greenhouse strategy and execution in partnership with the Sales team. - Ensure agency work delivers against brand standards, retailer requirements, timelines, and budget. **Performance, Optimization & Measurement** - Lead BMI reviews and performance discussions. - Analyze performance by channel, initiative, and retailer to inform optimization, investment shifts, and future planning. - Apply test-and-learn insights to continuously improve retail marketing effectiveness. - Establish and maintain best practices, processes, and frameworks that elevate retail marketing capability across the organization. **Budget & Operational Management** - Own retail marketing budget management, including tracking and alignment to priorities. - Work closely with the Retail Marketing Manager to ensure all inputs are accurately reflected in planning templates and trackers. - Ensure retail marketing plans are operationally feasible and execution-ready. **Qualifications:** - 5–7 years of experience in retail marketing, ideally within the Consumer Packaged Goods (CPG) industry - Proven experience executing retail marketing programs across key channels (e.g., in‑store, omnichannel, retail media, and shopper activations) - Strong understanding of retailer dynamics, including merchandising, promotions, and shopper behavior - Experience partnering