Senior Sales Operations Analyst

Job description

### Key Responsibilities **1.Sales Planning & Forecasting** - Lead sales forecasting and planning activities to support business and operational planning. - Monitor actual performance against forecasts and budgets, identifying risks and recommending adjustments. - Improve forecasting accuracy by implementing better processes, tools, and reporting systems. - Develop dashboards and reports that provide visibility into sales performance and forecast accuracy. - Present meaningful insights and variance analyses to stakeholders **2. Sales Operations & Process Improvement** - Design, implement, and optimise end-to-end sales processes across the customer lifecycle. - Drive automation and scalability of commercial processes through CRM systems and technology. - Ensure strong CRM data governance, including pipeline hygiene, naming conventions, and data quality. - Promote adoption of sales tools and continuously identify opportunities for process improvements. - Work with regional and cross-functional teams to enhance sales systems and workflows. **3. Business Performance & Revenue Optimisation** - Analyse sales performance, customer trends, and market data to identify opportunities and performance gaps. - Develop dashboards and reports to monitor key sales metrics and recommend actionable improvements. - Partner with Sales Leadership to design commission structures, incentive programmes, and commercial frameworks. - Provide customer lifetime value (CLTV), churn, and profitability insights to support retention and upselling strategies. - Develop pricing guardrails and commercial principles that protect business margins while supporting growth. - Cross-functional Collaboration - Partner with Sales, Marketing, Finance, and Operations to ensure alignment on commercial objectives. - Support strategic planning by providing accurate data, insights, and recommendations. - Foster strong relationships with stakeholders to drive continuous process improvement and operational excellence. ### Requirements - 3–5 years of experience in Sales Operations, Sales Planning, Business Operations, Commercial Excellence, or Process Improvement. - Proven experience in sales forecasting, pipeline reporting, dashboard creation, and performance analysis. - Must have experience with SQL is an added advantage. Strong analytical and problem-solving capabilities, with advanced proficiency in Microsoft Excel (PivotTables, XLOOKUP, Dynamic Arrays, and Financial Modelling). - Experience working closely with cross-functional teams including Sales, Marketing, Finance, and Operations. - Demonstrated ability to influence stakeholders and drive process improvements without direct authority. - Strong analytical and problem-solving skills with the ability to interpret large datasets.