Senior Search Engine Marketing (SEM) Analyst

Job description

Company Description Job Description Join this high-profile Search Engine Marketing team responsible for driving the next wave of growth for the business. Take an opportunity to scale your impact and diversify your career in a senior technical and strategic role. 16 month fixed-term contract role based at our Head Office in Mascot Qantas Loyalty is an integral part of the Qantas brand, with a vision to be the most valued and trusted Loyalty ecosystem that makes every day more rewarding. With a focus on rewarding loyalty and fostering lasting relationships, our business is dedicated to providing unparalleled value and benefits to our members. From earning points on flights, shopping and everyday purchases to enjoying exclusive perks and privileges, Qantas Loyalty is committed to delivering exceptional service and rewards. With a rich heritage and a forward-thinking approach, we continue to redefine loyalty in the aviation industry, setting the standard for excellence and innovation. The Senior SEM Analyst plays an important role in the overall SEM channel strategy of businesses within Qantas Loyalty. You will be responsible for leading the development, creation, execution, and optimization of paid search campaigns across Google & Microsoft, specifically driving the performance of our high-profile Hotels and Holidays portfolios. Reporting directly to the SEM Manager, you will move beyond just basic execution to determining channel strategy, drive financial and budget recommendations, and maximize total revenue, sales, and ROI metrics. As a senior analyst, you will act as a core subject matter expert, collaborate closely with a network of internal stakeholders (from Marketing and Finance to IT), and help mentor junior team members. You’ll Have: 4+ years of complex Search Engine Marketing experience (strategy + execution) with a proven track record of complete accountability for managing search-related marketing portfolios. Expert platform knowledge, including deep hands-on mastery of search bid management tools (e.g., SA360), Google Analytics, and web tracking operations. Experience with Google Hotel Ads, Travel Promotions Ads and Travel Feeds in Search Ads is highly desirable. Proven search marketing experience within an agency environment, in-house team or a hotel/hospitality brand (highly valued), with a deep understanding of paid search mechanics, competitor search strategies, and search engine platform innovations. Advanced numerical literacy, with a high degree of competency in identifying data patterns and optimizing performance metrics such as ROAS and conversion rates. Exceptional non-technical communication skills, with a proven ability to take highly complex search concepts, tracking frameworks, or performance data and translate them into stories and strategies that make sense to a broader, non-technical business audience. Why Qantas? You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully. There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless. The Qantas employee benefits program offers amazing benefits that extend well beyond travel. We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays. We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees. We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships. We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan. Applications close on the 8th of June Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation. Qualifications Additional Information