Senior Social Campaign Manager / Paid Social Performance Manager

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Social Campaign Manager / Paid Social Performance Manager based in Romania.** As a Senior Social Campaign Manager, you will take full ownership of paid social advertising campaigns, driving measurable growth and profitability for international clients. You will primarily manage Meta Ads campaigns, with opportunities to expand across TikTok, Snapchat, and other social advertising platforms. Working with substantial advertising budgets, including campaigns exceeding $1 million per month, you will make data-driven decisions to maximize return on ad spend and overall business performance. You will collaborate with cross-functional teams spanning analytics, creative, CRM, tracking, and technology to deliver integrated marketing strategies. Combining hands-on campaign management with analytical expertise, you will identify opportunities, test new approaches, and continuously optimize results. You will also communicate directly with international clients, translating campaign insights into clear recommendations and strategic actions. This fully remote opportunity offers significant autonomy, exposure to major international brands, and a performance-focused environment built around continuous improvement and long-term growth. ### Accountabilities - **Manage and scale paid social campaigns:** Independently launch, execute, optimize, and scale advertising campaigns, primarily across Meta Ads and Facebook Ads, while exploring additional social platforms when appropriate. - **Own advertising budgets:** Manage substantial campaign budgets, make daily allocation decisions, and optimize spending to maximize profitability, efficiency, and business impact. - **Monitor performance metrics:** Track and analyze key performance indicators, including return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), cost per thousand impressions (CPM), revenue, and other relevant business metrics. - **Drive continuous optimization:** Identify performance trends, formulate optimization hypotheses, test new strategies, and implement data-driven improvements across campaigns. - **Leverage analytics tools:** Use Google Analytics, Google Sheets, internal analytics platforms, and other relevant tools to evaluate campaign effectiveness and inform decisions. - **Prepare performance reports:** Develop weekly and monthly reports highlighting campaign results, emerging trends, budget efficiency, and actionable recommendations. - **Manage client communication:** Work directly with international clients to explain performance outcomes, justify budget allocation decisions, present optimization strategies, and communicate recommendations confidently. - **Collaborate across functions:** Partner with Business Intelligence (BI), Creative, Tracking, CRM, and other specialists to improve campaign execution and overall marketing effectiveness. - **Experiment with growth opportunities:** Continuously test audiences, creative assets, campaign structures, bidding strategies, and advertising channels to identify opportunities for scalable growth. - **Take ownership of results:** Act as the primary paid social specialist within a dedicated client team, maintaining accountability for campaign performance, execution quality, and measurable business outcomes. ### Requirements: - **Professional experience:** Approximately 5+ years of hands-on experience in paid social advertising, particularly Meta Ads and Facebook Ads, with a proven track record of managing campaigns independently. - **Campaign management expertise:** Demonstrated ability to launch, optimize, and scale paid social campaigns while managing substantial advertising budgets. - **Performance marketing knowledge:** Strong understanding of campaign economics, profitability, ROAS, CPA, CTR, CPM, and other key advertising performance indicators. - **Analytical proficiency:** Excellent analytical and problem-solving skills, with the ability to interpret campaign data, identify performance issues, and turn insights into actionable improvements. - **Google Analytics expertise:** Practical experience using Google Analytics to assess advertising effectiveness, understand campaign performance, and support optimization decisions. - **Spreadsheet skills:** Strong proficiency in Google Sheets or Microsoft Excel, including formulas, calculations, data analysis, and performance tracking. - **Reporting and presentation:** Experience preparing performance reports and presenting findings, recommendations, and strategic decisions to clients or senior stakeholders. - **Communication skills:** Advanced English proficiency (C1 or higher), with the ability to confidently lead meetings, explain complex performance metrics, and communicate with international clients. - **Ownership and autonomy:** Ability to work independently, prioritize effectively, make informed decisions, and take responsibility for campaign results. - **Team collaboration:** Experience working effectively with cross-functional teams and contributing to shared business objectives. - **Availability and commitment:** Willingness to commit to a full-time, long-term professional engagement, primarily during European business hours, with occasional evening meetings to accommodate US-based clients. - **Additional advantages:** Experience with TikTok Ads, Snapchat Ads, or other social advertising platforms; a background in performance marketing agencies or international B2C businesses; experience supporting US or UK clients; familiarity with Tableau or similar business intelligence tools; knowledge of marketing attribution and Marketing Mix Modeling (MMM); and experience with performance forecasting and advanced budget planning. ### Benefits: - **Fully remote work:** Work remotely from Romania with flexibility in your working environment. - **Full-time engagement:** A full-time, B2B or contractor arrangement designed for long-term professional collaboration. - **International client portfolio:** Work with major international brands, primarily across the United States and the United Kingdom. - **Large-scale campaigns:** Manage substantial advertising investments, including opportunities to work on campaigns with monthly budgets exceeding $1 million. - **Experienced cross-functional teams:** Collaborate with skilled professionals across performance marketing, analytics, creative, CRM, tracking, and technology. - **Advanced marketing technology:** Access proprietary analytics technology and sophisticated performance marketing tools to support campaign optimization. - **Autonomy and ownership:** Take meaningful responsibility for campaign strategy, budget allocation, execution, and measurable business results. - **Results-driven culture:** Work in a collaborative environment that prioritizes measurable outcomes, experimentation, data-informed decisions, and continuous improvement. - **Professional development:** Expand your expertise through exposure to large-scale campaigns, international clients, advanced analytics, and evolving performance marketing strategies. - **Working-hour flexibility:** Follow primarily European business hours, with occasional evening meetings to accommodate international client schedules.