Senior Social Lead - Strategy & Growth

Job description

Sportingbet | Brazil The one-line version: We are not looking for someone to simply manage social channels. We are looking for someone who can connect business priorities, product evolution, customer behavior and cultural relevance into one scalable growth engine. About the role: This is a business-oriented social leadership role , not a traditional communications or content role. You will sit at the intersection of Product, CRM, Media, BI and Creative — and your job is to make social a true growth and intelligence layer of the business, not a content calendar. You will lead how Sportingbet shows up across social platforms in Brazil during one of the most competitive moments the category has ever seen — World Cup cycle, intense creator economy, and a Brazilian audience that decides brand preference largely on social. What you'll own: Translating business priorities (acquisition, retention, search intent, product launches, sponsorship activations) into a coherent social strategy across organic, creators and paid amplification Orchestrating agencies, creators and cross-functional stakeholders (Product, CRM, Media, BI, Brand) Building social as an intelligence function: turning audience behavior, platform signals and cultural movement into briefs the rest of the business can act on Setting and defending the KPI framework — beyond engagement — that ties social to business impact (CAC, LTV, branded search, retention cohorts, sponsorship ROI) Leading creator and influencer strategy as a growth lever , not as an awareness checkbox: negotiation, selection, measurement and integration with media plans Prioritization and ruthless trade-offs with multiple stakeholders What we're looking for: Experience in social, growth or integrated marketing roles, with at least 3 leading teams or major workstreams Proven track record of running social as a P&L-adjacent function — you can show how your work moved business KPIs, not just engagement metrics Strong fluency in data: cohort analysis, attribution logic, funnel diagnostics, CRM/CDP concepts. You don't need to build the dashboards, but you need to read them better than the analyst Experience briefing creative and agencies from a hypothesis, not a vibe Comfort operating across Product, CRM and Media stakeholders — you've done this, not just talked about it Sharp judgment on creators and culture, with the discipline to measure both iGaming, sports, fintech, marketplaces, e-commerce or DTC backgrounds preferred. Regulated industry experience is a plus Portuguese native or fluent; English working proficiency What this role is NOT Read this carefully before applying. Not a pure influencer marketing profile Not a community manager or editorial-only role Not a role focused primarily on aesthetics, trends or creative direction Not a communications-driven role disconnected from business KPIs Not a profile that relies on agencies for strategic thinking Not a purely branding-oriented social lead Not someone whose success metric is engagement rate Not a reactive social operator waiting for campaigns to arrive Not a siloed social media specialist disconnected from Product or CRM Not a traditional "social calendar" management role If your strongest case for this role is the content you've made, the creators you know, or the communities you've built — this is probably not the right fit. If your strongest case is how you've made social move a business, let's talk. Why Sportingbet, why now Social is no longer one of many marketing levers for us — it's the layer where brand preference, product discovery and sponsorship payoff are decided. This role exists because we are done treating social as downstream of strategy. We want it upstream. Diversity and equal opportunities: As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference. We're Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people's lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment. This role is a hybrid position with 2 days a week based in the office.