Senior Social Media Manager - France

Job description

**Why Deliveroo** Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, and looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas. Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design, we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand. We’re looking for a **Senior Manager, Social Media - France** to lead the strategy, planning and delivery of Deliveroo’s French social presence. You’ll shape how Deliveroo shows up across social channels, ensuring our work is culturally relevant, platform-native, creatively ambitious and connected to our wider marketing and business strategy. Sitting within our Global Brand Marketing function and reporting to the Director, Social, Cultural and Earned Media, you’ll work closely with our France Marketing team, agency partners and colleagues across Brand, Media, Integrated Marketing, Consumer Communications, Commercial, Grocery and Retail. This role is open to applicants based in **France or England** and follows a hybrid working model, with three days a week in either our **Paris or London HQ**. ## **What You’ll Be Doing** You’ll be joining our Social, Culture and Earned Media team, connecting people with Deliveroo through the moments, partnerships and experiences that matter most. You’ll balance strategic ownership with hands-on leadership, setting the long-term direction for social in France while ensuring our day-to-day presence is timely, engaging and effective. Here’s what your day-to-day might look like: - **Set the direction for social in France**, leading our strategy and roadmap across always-on activity, brand campaigns, commercial priorities, cultural moments and reactive opportunities, with a focus on building brand equity, consideration and cultural relevance. - **Turn global thinking into locally relevant work**, translating brand and campaign strategies into social-first ideas, formats and executions that resonate with French audiences and feel native to each platform. - **Lead our French social presence**, overseeing channels including Instagram, TikTok, Facebook and YouTube, as well as the content calendar, tone of voice and community engagement approach. - **Bring teams and partners together**, acting as the senior social lead for France and collaborating across local Marketing, Brand, Media, Commercial, PR, Global and European Social teams to embed social early in campaign planning and share learnings across markets. - **Lead creative delivery and partnerships**, managing agency partners and influencer activity from briefing and production through approvals and launch, ensuring work meets the right creative, strategic and operational standards. - **Keep Deliveroo connected to culture**, monitoring French culture, creators, communities, trends, platform behaviours and competitors to identify credible opportunities for Deliveroo to join or lead conversations. - **Turn performance into progress**, establishing effective ways of working, reporting on social performance and community insights, and using those learnings to optimise content, campaigns and channel strategy. You’ll also coach junior team members and contribute to raising social standards across markets. ## **What You’ll Need to Thrive** Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others: - **Deep social and cultural expertise**, with strong knowledge of major platforms including Instagram, TikTok, Facebook and YouTube, alongside an excellent understanding of French culture, internet behaviour, creators, communities and trends. - **Flawless written French and excellent English communication skills**, with the judgement to develop distinctive, accurate and culturally relevant brand communications. - **Strong strategic and creative judgement**, with experience developing social strategies and campaigns that build brand visibility, engagement and cultural relevance, from initial strategy and briefing through execution, optimisation and reporting. - **A data-informed approach**, with a strong understanding of social metrics and the ability to translate performance and community insights into clear recommendations that improve future work. - **Strong leadership and collaboration skills**, with experience managing agency partners, creative development, stakeholders and competing priorities, alongside the ability to coach junior colleagues, influence effectively and operate autonomously in a fast-moving environment. ## **Why Join Us?** We’re food lovers, problem solvers, community organisers, proud parents, and more. All energised with an entrepreneurial, relentless spirit which helps us do big things as a team. 🔧 **High autonomy** to build and deliver impactful work 🌱 **Support to learn and grow**, from L&D programmes to mentoring 💚 **Wellbeing matters**, with resources and benefits designed to support our people 🌍 **A place to belong**, with a global workforce and active employee communities Our benefits differ by country and include support across areas such as healthcare, wellbeing, parental leave, pensions and generous annual leave allowances, including time off to support a charitable cause of your choice. Your recruiter can tell you more about the benefits available in your location. ## **The Interview Process** We aim to create a fair process that gives you the opportunity to show us your experience, thinking and approach. The process will typically include conversations with our recruitment team and key stakeholders across Brand Marketing, giving you the chance to learn more about the role and team while we explore your social media expertise, strategic thinking, creative judgement, leadership and collaboration style. Your recruiter will share the full interview process and what to expect at each stage.