Senior Social Media Marketer

Job description

ABOUT ABRIDGE Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients. Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems. We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense. We have offices located in the Mission District in San Francisco, the SoHo neighborhood of New York, and East Liberty in Pittsburgh. THE ROLE We are looking for a Senior Social Media Marketer to own how Abridge shows up in public. This is a role for someone who treats social as a craft, not a calendar, and who can build a presence that the AI community, clinicians, and health system leaders genuinely want to follow. Abridge is an AI company building in healthcare, and we believe the next generation of category leaders are being shaped on social right now. We have the substance to back a real public voice: a product that clinicians use and love, a team of practicing physicians and AI researchers, and a CEO who is himself a practicing cardiologist. What we need is someone who can translate that substance into content, community, and conversation that compound week over week. In this role, you will own Abridge's presence on X and LinkedIn end to end. You will build the operating system that turns our employees into credible public voices in their own right. You will write, brief, capture, and ship content with the speed of a creator and the judgment of a brand lead. And you will do this across two distinct audiences that rarely overlap as much as people assume: the broader AI and technology community, where the conversation moves quickly and rewards originality, and the healthcare community, where credibility is built more deliberately over time. This is a senior individual contributor role. You will partner closely with our Comms Lead, our Creative team (led by Paula), and the VP of Marketing on brand voice and editorial direction. WHAT YOU'LL DO - Own Abridge's social strategy across X and LinkedIn, with Instagram as a secondary platform. You will set the editorial direction, the cadence, the content mix, and the standard for what ships. - Build two parallel social motions in service of one coherent brand: one tuned to the AI and technology community, the other to the healthcare community. The voices, formats, and rhythms will be different by design. - Run our employee-as-influencer program. You will identify the right internal voices among our clinicians, researchers, and leaders; coach them on platform-native writing; build the operating model that gets them posting consistently; and measure the lift their voices create over time. - Write at volume and at a high standard. Posts, threads, carousels, comments, and replies will all pass through you as either the first draft or the final eye. - Brief, capture, and create content across formats. You will storyboard short-form video, direct shoots at events and in the office, edit when speed matters, and brief the Creative team when polish matters. Knowing which mode to operate in is part of the job. - Build community, not just an audience. This means replying with intention, surfacing customer voices, amplifying the right conversations, and hosting real-time moments around launches and flagship events such as Conversation 2026. - Use AI as a force multiplier across the entire workflow, from research and ideation to drafting, repurposing, editing, and scheduling. You will set the bar for how the broader marketing organization uses AI for content. - Measure what matters. You will connect social activity to brand lift, audience growth, engagement quality, and pipeline influence, and bring rigor and transparency to what is and isn't working. - Partner across the marketing organization with Comms, Product Marketing, Customer Marketing, Events, and Growth. Social is the distribution layer for everything else we ship, and the role only works when those partnerships do. WHAT YOU'LL BRING - Six to eight years of experience in social media or content marketing, with a track record of building brands from a small footprint into a meaningful community. - Demonstrated experience building social presence for a vertical industry audience and a technology or AI audience in parallel. Vertical-market brand building is a requirement; direct healthcare experience is a strong plus but not a prerequisite. - Hands-on fluency with X and LinkedIn, including the algorithmic and cultural differences between the two, and the ability to write natively for each. Instagram experience is welcome but not required. - A real track record of building employees into credible public voices. You have coached executives, founders, or subject-matter experts into consistent public posters, and you can speak specifically to the audience growth that resulted. - Outstanding writing across short and long form. You can write an opening line, a thread, and a piece of microcopy that earns the open, the read, and the share, and you edit your own work with discipline. - Strong content sense across formats, including writing, short-form video, carousels, and photography. You know what good content looks like before it is made. - An AI-native working style. You build with AI every day, hold considered opinions about where it strengthens the work and where it weakens it, and actively seek out new tools and workflows. - Experience inside a high-growth technology or AI company, with a clear understanding of how brands move and resonate in that orbit. - Scrappy execution instincts. You can ship a post in an hour and brief a shoot in a day when the moment calls for it, without sacrificing quality. - Excellent collaboration and communication skills. You brief well, give useful feedback, and treat creative partners as strategic peers rather than service providers. - A low-ego, high-standards posture. You are direct, generous with your collaborators, and focused on outcomes over credit. BONUS POINTS - A background as a creator, journalist, or editor in your own right - A personal handle on X or LinkedIn that you have grown to a meaningful following - Comfort on camera, or behind it WORKING AT ABRIDGE This position requires a commitment to a hybrid work model, with the expectation of working from our San Francisco office a minimum of three days per week. Relocation assistance is available for candidates who are willing to move to San Francisco. WHY WORK AT ABRIDGE? At Abridge, we’re transforming healthcare delivery experiences with generative AI, enabling clinicians and patients to connect in deeper, more meaningful ways. Our mission is clear: to power deeper understanding in healthcare. We’re driving real, lasting change, with millions of medical conversations processed each month. Joining Abridge means stepping into a fast-paced, high-growth startup where your contributions truly make a difference. Our culture requires extreme ownership—every employee has the ability to (and is expected to) make an impact on our customers and our business. Beyond individual impact, you will have the opportunity to work alongside a team of curious, high-achieving people in a supportive environment where success is shared, growth is constant, and feedback fuels progress. At Abridge, it’s not just what we do—it’s how we do it. Every decision is rooted in empathy, always prioritizing the needs of clinicians and patients. We’re committed to supporting your growth, both professionally and personally. Whether it's flexible work hours, an inclusive culture, or ongoing learning opportunities, we are here to help you thrive and do the best work of your life. If you are ready to make a meaningful impact alongside passionate people who care deeply about what they do, Abridge is the place for you. HOW WE TAKE CARE OF ABRIDGERS: - Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees - Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and their families. - Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA. - Paid Parental Leave: Generous paid parental leave for all full-time employees. - Family Forming Benefits: Resources and financial support to help you build your family. - 401(k) Matching: Contribution matching to help invest in your future. - Personal Device Allowance: Tax free funds for personal device usage. - Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits. - Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more. - Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals. - Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment. - Compensation and Equity: Competitive compensation and equity grants for full time employees. - ... and much more! EQUAL OPPORTUNITY EMPLOYER Abridge is an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. We're committed to providing reasonable accommodations throughout the interview process. Once you submit your application, we'll follow up with details on how to request an accommodation for interviewing, completing any assessments, or otherwise participating in the selection process. STAYING SAFE - PROTECT YOURSELF FROM RECRUITMENT FRAUD We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com http://abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article https://consumer.ftc.gov/consumer-alerts/2023/05/scammers-are-hijacking-job-ads-heres-how-spot-fakes. Please exercise caution and cease communications if something feels suspicious about your interactions.