Senior Social Media Specialist

Job description

At Armanino, you determine your career path. This means it's possible to pursue challenges you are passionate about, in industries you care about. Armanino (USA) is proud to be among the top 20 Largest Firms in the United States of America and one of the Best Places to Work. Armanino (USA) has more than 2500 employees across the USA and more than 20 offices in different states of the USA. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network. We want you to integrate all aspects of your life with your career. At Armanino, we know you don’t check-out of life when you check-in at work. That’s why we’ve created a unique work environment where your passions, work, and family & friends can overlap. We want to help you achieve growth by giving you access to a network of smart and supportive people, willing to listen to your ideas. This open position is for Armanino India LLP, which is located in India. Armanino India LLP is a fully owned subsidiary of Armanino (USA). Responsibilities Social Media Role: · Actively contribute to the social content calendar end to end: planning, drafting, scheduling, and publishing · Develop and pitch channel strategies, campaign ideas, and content formats, then execute them · Turn firm expertise (service lines, events, thought leadership) into engaging social content · Track performance and report on it monthly, with recommendations, not just numbers · Partner with US marketing on campaigns, events, and executive social presence · Use AI tools to speed up drafting, repurposing, and reporting, with strong editorial judgment on the output · Spot trends and opportunities and act on them without waiting to be asked Requirements · 4 to 6 years in social media marketing, with executing the strategy · B2B experience required; professional services, SaaS, or financial services strongly preferred · Deep knowledge of LinkedIn for B2B: organic content, executive presence, and analytics · A portfolio or examples showing work you conceived and led, with measurable results · Strong written English suited to a US professional audience · Experience with a social management platform (we use Hootsuite) and comfort learning our stack · Comfort working with US Pacific time overlap for a set window each day · A track record of working independently with a remote manager · Experience supporting executives or partners with their personal social presence Nice to have · Experience with paid social on LinkedIn · Familiarity with intent or ABM tools (ABM means account-based marketing, which targets specific companies rather than broad audiences) "Armanino” is the brand name under which Armanino LLP, Armanino CPA LLP, and Armanino Advisory LLC, independently owned entities, provide professional services in an alternative practice structure in accordance with law, regulations, and professional standards. Armanino LLP and Armanino CPA LLP are licensed independent CPA firms that provide attest services, and Armanino Advisory LLC and its subsidiary entities provide tax, advisory, and business consulting services. Armanino Advisory LLC and its subsidiary entities are not licensed CPA firms. Armanino provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Armanino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Armanino expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Armanino employees to perform their job duties may result in discipline up to and including discharge. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network.