Senior Specialist - AEO, SEO

Job description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Specialist - AEO, SEO Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Overview We are looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing. Role Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for various Mastercard digital assets. Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions. Collaborate with developers, content writers, creative designers, and project managers to execute content strategy plans in sync with search marketing recommendations. Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals. Developing high-quality, optimized content related to search marketing. Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites. Analyzing search performance and generating insightful reports and dashboards. Staying updated with latest SEO trends, including AI-powered search, and implementing them in day-to-day work. Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space. Improving work efficiency by leveraging tools & automating processes. Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals. Guiding & mentoring junior members of the team to help them deliver effectively & efficiently. All About You Must have strong & proven experience in the field of search engine optimization, with an up-to-date knowledge on optimization in AI-powered search results. Must be a ‘content strategist’ with a deep understanding of Search-driven content architecture, user intent, and buying journeys. Must be able to define content themes, keyword strategies and map content strategically to buying journeys. Must have excellent written and verbal communication skills Must have high proficiency in MS Excel, PowerPoint & Word Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics Good to have experience in mentoring junior team members Good to have an understanding of HTML, CSS, JavaScript Can easily collaborate with different teams within the organization Have advanced analytical and problem-solving skills Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.