Senior Specialist, Consumer Marketing

Job description

The Senior Specialist, Consumer Marketing is responsible for consumer marketing workstreams that translate brand priorities into high-quality, measurable activations. This role owns assigned programs from planning through delivery, partners across functions and agencies, and uses performance insights to strengthen future execution. Key Responsibilities Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning. Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness. Lead organic influencer workstreams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed. Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables. Lead sweepstakes workstreams and coordinate required cross-functional reviews, execution milestones, and performance reporting. Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions. Own activation reporting for assigned programs, consolidate performance metrics, identify learnings, and recommend actions to improve future programs. Manage usage-rights requirements for owned workstreams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams. Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, and maintaining stakeholder visibility. Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva Vault PromoMats; proactively manage feedback, revisions, and approval timelines. Manage purchase orders and budget tracking for owned projects, escalating risks and variances with clear recommendations.. Contribute to team planning and prioritization by bringing forward executional insights, consumer response, and program performance. Scope and Decision-Making Independently leads defined workstreams and recommends executional approaches within approved brand strategy. Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy, material investment, claims, or enterprise risk. Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability. May coach interns, contractors, or project contributors on specific deliverables; this role does not require formal people management. Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience. 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership. Experience leading multi-step marketing programs and partnering across matrixed organizations. Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred. Working knowledge of promotional review processes and Veeva Vault PromoMats preferred. Essential Skills and Competencies Demonstrated ownership mindset with the ability to move workstreams forward, anticipate barriers, and recommend solutions. Strong project leadership, prioritization, and organizational skills across concurrent initiatives. Clear written and verbal communication, with the ability to provide concise direction and maintain stakeholder alignment. Sound marketing judgment and the ability to connect program execution to consumer behavior and business outcomes. Ability to interpret performance metrics, identify meaningful insights, and translate findings into practical recommendations. Comfort directing agency and cross-functional deliverables while operating within broader strategy set by senior marketing leaders. High attention to detail and commitment to compliant, on-time, high-quality execution. Adaptability in a fast-paced environment with evolving priorities. Proficiency with Microsoft Office; familiarity with analytics, social publishing, project-management, and budget-tracking platforms. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this roleat the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on manyfactors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ This job is eligible to participate in our short-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount isearned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that areallocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolutediscretion, consistent with applicable law. ​ AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: About Allergan Aesthetics At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit . Follow Allergan Aesthetics on LinkedIn.