Senior Specialist Digital Shelf

Job description

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. Nestlé USA’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip. POSITION SUMMARY The Senor Specialist Digital Shelf is responsible for optimizing the online presence and performance of Nestlé products across various digital retail platforms. This role focuses on enhancing product visibility, ensuring compliance with digital shelf standards, and driving e-commerce strategies to maximize sales and consumer engagement. SUMMARY OF KEY RESPONSIBILITIES Digital Shelf Management: Oversee the digital shelf presence of Nestlé products on e-commerce platforms. Ensure product information is accurate, complete, and optimized for search visibility. Monitor and analyze digital shelf performance metrics and implement improvements. Content Development: Collaborate with cross-functional teams to create compelling product content, including images, descriptions, and promotional materials. Ensure all digital content adheres to brand guidelines and regulatory requirements. Write briefs / own projects for Online exclusives Identify and execute Test and Learn across retailers and segments, including creation of content KPIs, benchmarks of what successful is, and performance measures for pre/post execution E-Commerce Strategy: Develop and execute e-commerce strategies to enhance product visibility and drive online sales. Identify trends and insights to inform strategic decisions and optimize product placement. Collaboration and Communication: Work closely with marketing, sales, and supply chain teams to align digital shelf strategies with overall business objectives. Manage deliverables of our agency partners Communicate best practices and provide training to internal teams on digital shelf management. Compliance and Reporting: Ensure compliance with Nestlé’s digital shelf standards and policies. Coordinate budgets between brand and E-Commerce team Prepare and present reports on digital shelf performance, identifying areas for improvement and growth opportunities. QUALIFICATIONS: Bachelor’s degree in Marketing, Business, or a related field. Minimum of 5+ years of experience in digital marketing, e-commerce, or related fields. Preferably, with experience in the consumer goods industry, particularly in food and beverage. Strong understanding of digital shelf management and e-commerce platforms. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Proficient in digital marketing tools and analytics platforms. Familiarity with SEO best practices and digital content optimization. Strong communication and collaboration skills. The approximate pay range for this position is $ 98,000 – $135,000 . Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers () It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at . Job Requisition: 413682