Senior Staff Marketing Specialist_STP

Job description

Company Description Job Description Our System Power (STP) is looking for a talented Marketing specialist graduate in business administration, marketing, or engineering to join our team as a Sr Staff Marketing Specialist in Renesas Plano office. Our CAD ( C ontroller a nd D river) team is part of the STP team working on developing controller and FET driver ICs for 48V down-conversions, such as 48V-to-12V IBC. The successful candidate will work directly with the Sr. Manager who is in charge of CAD business. This role requires strategic planning, cross‑functional leadership, customer engagement, and strong analytical skills to identify opportunities and execute market strategies effectively. Key Responsibilities: Develop and execute go‑to‑market and marketing strategies for Controller and FET Driver products aligned with company business objectives Define product positioning, value propositions, and differentiations for target markets, segments, and key customers Build and maintain a deep understanding of customer requirements and market needs, and translate insights into internal alignment across teams Drive design wins by working closely with sales and Field Application Engineers (FAEs), while establishing strong relationships with strategic customers and partners Collaborate cross‑functionally with engineering, product management, and sales to ensure effective marketing execution and successful product launches Provide sales teams with marketing tools, sales collateral, forecast management support, and enablement resources to improve sales effectiveness and achieve revenue objectives Conduct market research, competitive analysis, and customer insight studies to identify growth opportunities and market trends Represent the company at industry events, trade shows, and conferences to enhance brand visibility and thought leadership Monitor and analyze marketing performance metrics, and deliver regular reports and actionable insights to senior management Qualifications Bachelor’s degree in Engineering, Marketing, Business, or a related field; advanced degree is a plus 8+ years of experience in product marketing, technical marketing, or related roles within the semiconductor industry Proven success in market management or regional business management in Server/AI Datacenter applications is a plus Strong understanding of power electronics, or the experience of VIN<100V switching regulator (DC/DC, Buck, Boost, etc.) is a plus Demonstrated ability to work cross‑functionally with engineering, sales, FAEs, and product management teams Strong analytical skills with experience in market analysis, competitive benchmarking, and performance metric tracking Excellent communication and presentation skills, with the ability to translate technical concepts into clear customer‑focused messaging Ability to manage multiple priorities in a fast‑paced, results‑driven environment. Willingness to travel as needed to support customers, sales activities, and industry events Additional Information Renesas is an embedded semiconductor solution provider driven by its Purpose ‘ To Make Our Lives Easier .’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. With a diverse team of over 22,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘ To Make Our Lives Easier .’ At Renesas, you can: Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things. Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure. Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day. Are you ready to own your success and make your mark? Join Renesas. Shape Your Future with Us . Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement . Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas. We have adopted a hybrid model that gives employees the ability to work remotely two days a week while ensuring that we come together as a team in the office the rest of the time. The designated in-office days are Tuesday through Thursday for innovation, collaboration and continuous learning. Videos To Watch