Senior Staff Product Marketing Manager - Enterprise Password Manager

Job description

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing. About 1Password At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future. With over 180,000 business customers, Enterprise Password Manager is 1Password's core product. It is rapidly evolving into a complete credentials security platform for humans, machines, and AI agents. This is a Senior Staff PMM role. Individual contributor with broad organizational visibility. You’ll report to the Director of Product Marketing and own EPM end-to-end: messaging, positioning, competitive strategy, and launch execution. You will shape how the market understands credentials security as 1Password grows. How we’re using AI today On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password. This is a remote opportunity within Canada and the US. What we're looking for: Experience and Domain Expertise - 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security. - Working knowledge of broad cybersecurity concepts. - You've repositioned a mature enterprise product. You know the difference between a messaging refresh and actually shifting how the market thinks about something. - You can market to enterprise IT and security buyers: the admin managing rollout, the CISO approving the spend, and the security engineer evaluating the technical depth. - A track record of winning in competitive markets by displacing incumbents, not just differentiating in an open field. Technical Depth - You understand how credentials work beyond passwords: API keys, certificates, machine secrets, passkeys, and what it takes to issue credentials to AI agents. - Working knowledge of enterprise IT: MDM, SSO, directory services, and where password management fits in the IAM stack. AI-Forward, Not AI-Dependent - You use AI to go faster, not to think less. You know what to hand off and what to own, and you can tell good output from output that still needs work. - You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative. - You own the ideas you bring. Walk into a room with a recommendation and you can defend it. Candidates who produce content but can’t explain the thinking behind it won’t fit here. Strategic Storytelling and Senior-Level Communication - You write for multiple audiences without diluting the message. An IT admin and a CISO aren't reading the same document for the same reason. You know how to serve both. - Strong narrative instincts: open with the problem, build to the solution, and land in a way that makes the reader feel the product was built for their situation. - You’ve shaped category narratives, not just contributed to them. Bonus points for: - Security certifications (CISSP, Security+, or similar). - Experience developing thought leadership in a fast-moving category. 1Password has a team that produces content. This role provides the point of view. - You've repositioned an established product category. There's a real difference between entering a space and redefining it. What you can expect: Own EPM Product Marketing - Own messaging, positioning, and launch strategy for the Enterprise Password Manager. - Define how 1Password talks about credentials security for employees, service accounts, and AI agents. - Tell the story clearly to analysts, IT buyers, security leaders, and sellers. The narrative has to work for practitioners and executives. - Connect EPM’s story to the Unified Access platform narrative. Build Competitive Intelligence and Category Positioning - Own positioning and market leadership claims for EPM. - Partner with Solutions Marketing on competitive differentiation. Know the competitive set cold: where they’re strong, where they’re not, and how to win against each. - Track where the credentials security market is moving and keep 1Password’s messaging ahead of it. Enable the Field with Tools That Actually Get Used - Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work. - Take complex concepts like passkeys, machine credential lifecycle, AI agent authentication, and zero-knowledge architecture and make them usable in a customer conversation. - Surface win/loss signals from the field and turn them into repeatable GTM motions, not one-off documents. Influence EPM Product Strategy - Bring the market's perspective to Product: customer evidence, analyst intelligence, competitive signals, field feedback. - Make the market case early, before decisions are locked. Why join us: - The credentials security market is being reshaped by machine identities and AI agents. You'll own how 1Password tells that story. - You'll work across product strategy, competitive positioning, and field execution. The work is visible at the executive level. - 1Password is remote-first and has been since day one. We hire for judgment, not proximity. - The company is growing and there's room to shape how PMM works here, not just execute what's already been defined. USA-based roles only: The annual base salary for this role is between $180,000 USD and $261,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. Canada-based roles only: The annual base salary for this role is between $152,000 CAD and $220,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. This posting is for an existing vacancy. Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone https://blog.1password.com/inside-the-culture-powering-1passwords-next-chapter/. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AI We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process. Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. What we offer We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing 👶 Maternity and parental leave top-up programs 🩺 Competitive health benefits 🏝 Generous PTO policy Growth and future 📈 RSU program for most employees 💸 Retirement matching program 🔑 Free 1Password account Community 🤝 Paid volunteer days 🏆 Peer-to-peer recognition through Bonusly 🌎 Remote-first work environment *Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting. You belong here. 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs. Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you. Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law. 1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form https://jobs.ashbyhq.com/1password/automation-notice. For additional information see our Candidate Privacy Notice https://1password.com/files/candidate-privacy-notice.pdf.