Senior Strategist, Audience & Consumer Insights

Job description

### About Covariance Covariance is a fast-growing MIT spinout reimagining advertising. We help the F500 obtain drastically better outcomes through advanced AI and proprietary data. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the **entire market: competitors’ customers, your customers, and everyone else shopping in your space.** Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results. - We built the largest panel of anonymized, third-party consumer behavior data in the United States - We serve F500 & mid-market retail, restaurants, grocery, DTC, subscription, and more - [Based on MIT research](https://www.covariance.ai/#research-press-section) in specialized AI/ML for third-party data - Team of 35 headquartered in NYC - Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch ### **Role** Covariance is hiring a Senior Strategist, Audience & Consumer Insights to find the stories in our data that move our sales, customers, and market forward. You'll use our AI-powered competitive & audience intelligence platform to build the audiences, personas, and analyses behind our pitches, customer business reviews, and the content we publish. ### **Responsibilities** - **Pre-sale analyses:** build the analyses behind our pitches, showing prospects who their customers are, where else they shop, and which audiences they can grow. - **Audiences and personas:** turn our data into audiences and personas a marketer can act on, with clear recommendations for reaching them across channels. - **Inspire increased usage:** bring fresh analyses to every business review and show customers new ways to put our data to work. - **Market content:** find what our data says about industry news, earnings, and consumer trends, and turn it into articles, reports, and posts in partnership with Product Marketing. - **Platform expert:** know our data and platform better than anyone, train the team, and share what you learn with Product. ### **Qualifications** - **Experience:** 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company. - **Media:** you've built audiences and personas for media plans and know how they're activated across ad platforms. - **Data skills:** you're hands-on and run your own analyses in SQL, Excel, and BI tools like Tableau. - **Data storytelling:** you find what's interesting in the data and turn it into writing, charts, and slides that land with a CMO. - **Industry:** experience with retailers, restaurants, or other consumer brands with physical stores is a plus. - **AI tools:** you use AI every day to analyze, draft, and visualize, so you can say yes to more requests. ### **Location** Hybrid in-office/remote role. Employees can work remotely or in the Manhattan office at their discretion. ### Compensation & Benefits - The salary range for this position is $100,000 - $135,000 + equity compensation (options) - Free health, vision, dental insurance - 401k with match - Unlimited PTO + 13 company holidays - Daily Grubhub lunch stipend - Pre-tax commuter benefits