Senior Strategist, Omnichannel & Lifecycle Marketing

Job description

The Role As a Senior Strategist on our Marketing Strategy team, you are the lead SME for clients struggling with multi-channel orchestration and conversion. Leveraging deep expertise across email, SMS, push, web, and social, you create audience-first strategies that drive measurable outcomes. You are equal parts practitioner and advisor: you’ll work with major brands to diagnose performance gaps, map multi-touch journeys, and guide creative direction. You blend seasoned consulting instincts with hands-on channel knowledge to spot opportunities before they are obvious. Proactive and results-driven, you anticipate industry shifts and challenge the status quo, consistently pushing for innovative, high-impact solutions that move beyond "business as usual.” By consistently delivering top-notch capabilities and fresh perspectives, you foster deep, long-term partnerships that keep clients coming back. Who You Are A seasoned strategic leader with 10+ years of experience: Bringing deep expertise solving complex marketing challenges in owned channels across multiple industries. Deeply passionate about marketing: You love marketing. Like, really love it. You find yourself geeking out with industry peers, not because you have to but because you want to, bringing an authentic enthusiasm that elevates everything you do. A big-picture thinker with an eye for detail: You effortlessly shift from the strategic altitude of multi-year, omni-channel roadmaps down to the granular mechanics of a specific journey stage, channel brief, or low-hanging (CTAs below the fold, missed conversion opportunities in owned channels) conversion opportunity. Intellectually and analytically curious: You are fascinated by consumer behavior. Rather than taking things at face value, you dig into the data to formulate proactive and well thought out recommendations. Inherently collaborative: You naturally partner with others and possess the high EQ and self-awareness to know exactly when to step up to lead and when to step back and listen. What You’ll Accomplish Cross-Channel Diagnostic & Audit Conduct in-depth audits of client omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and social Analyze cross-channel metrics holistically — email engagement, web conversion, paid media attribution, SMS performance, and app behavior — to identify where revenue and retention are leaking Synthesize findings into clear, prioritized strategic recommendations that clients can act on Omnichannel Strategy & Journey Design Design multi-touch customer journey strategies across the full lifecycle: acquisition, onboarding, engagement, retention, and win-back Develop channel orchestration plans that define the right message, channel, timing, and audience for each stage of the customer journey Translate audience segmentation and behavioral data into journey logic that drives conversion and lifetime value Advise clients on how paid media, organic social, and owned channels should work together — from demand generation through post-acquisition nurture Creative Strategy & Brief Development Lead creative briefing for cross-channel campaigns and journeys, translating strategy into clear direction on message hierarchy, call-to-action purpose, and channel-specific creative requirements Partner with creative teams — internal and client-side — to ensure creative executions serve the strategic intent at each journey stage Bring a consumer-first creative lens to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience Client Advisory Serve as a trusted strategic advisor to your clients, operating as an embedded thought partner rather than a vendor Lead client-facing workshops, strategy presentations, and roadmap sessions with confidence and credibility Build trust with senior client stakeholders by combining rigorous analytical thinking with a practical, outcome-oriented point of view Internal Practice Development Contribute to SH/FT’s omnichannel strategy practice by developing frameworks, methodologies, and POVs that can be applied across client engagements Mentor junior strategists and help raise the omnichannel fluency of the broader marketing strategy team What You Bring Experience & Expertise 10–15 years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on or with major consumer brands Demonstrated experience designing and advising on multi-channel marketing strategies that span email, SMS, push notifications, in-app messaging, web personalization, and social — with a strong grasp of how paid media connects to the owned channel ecosystem Background that includes B2C or consumer-facing programs at recognizable scale — experience with brands in healthcare, financial services, retail, entertainment, or similar consumer verticals is highly valued Experience gained within a consulting or agency environment at some point in your career, with the ability to manage multiple client contexts simultaneously Familiarity with leading marketing automation and CRM platforms (SFMC, Braze, Iterable, or similar); you don’t need to build in them yourself, but you need to understand what they can and can’t do Skills & Capabilities Strong cross-channel diagnostic skills: the ability to look at a client’s metrics across channels and tell a coherent story about what’s working, what’s broken, and what to prioritize Journey design fluency: experience mapping customer lifecycles and translating audience insights into multi-touch orchestration logic Creative brief writing and the ability to translate strategy into actionable creative direction across channels Analytical enough to interrogate performance data and build recommendations from it; not required to be a data scientist, but must be comfortable synthesizing insights from dashboards, attribution models, and funnel metrics Confident, polished communicator who can present complex strategy to senior client stakeholders and facilitate alignment across cross-functional teams Why SH/FT SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world’s most recognized brands. At SH/FT you’ll shape the future of how organizations connect with their customers through intelligent strategy, scalable systems, and the power of data-driven insight. This is a place where senior practitioners do their best work — not by running the same playbook on repeat, but by solving genuinely hard problems across a range of industries and client contexts. What We Offer Competitive compensation aligned with your experience and impact Remote flexibility Collaborative culture that values diverse perspectives and innovative thinking Work that makes a measurable difference for some of the world’s most recognized consumer brands Comp & Benefits The US salary range for this role is $140,000 to $160,000 USD. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities. In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Candidates must have current US work authorization. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. No relocation assistance can be offered at this time. All inquiries are held in strict confidence. About SH/FT Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.