Senior Strategy Manager

Job Description: This is an exciting time to join dentsu. In good times and bad we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. About Dentsu Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. Job Title: Senior Strategy Manager - Media The Senior Strategy Manager plays a key role in uncovering consumer, audience and market insights to shape integrated media strategies for a portfolio of regional and multinational clients. This role partners closely with planning, activation, analytics and client teams to develop insight-led media recommendations that drive business outcomes. The Senior Strategy Manager contributes to strategic thinking across annual planning and campaign development, while building strong day-to-day client relationships and ensuring strategic excellence across media initiatives. Responsibilities Demonstrate strong knowledge of media research tools, audience platforms, data sources and their practical application in planning. Develop audience, consumer and media consumption insights to inform integrated media strategies. Contribute strategic thinking that drives innovative and effective media solutions across client categories and markets. Collaborate with media, creative, analytics and client teams to ensure strategies are aligned to broader business and marketing objectives. Support the development of paid media audience strategies, customer journeys and content consumption frameworks. Translate research, data and business objectives into clear strategic recommendations and actionable media plans. Partner with planning, activation and analytics teams to ensure strategic integrity throughout campaign execution. Leverage first-party, platform and third-party data sources to strengthen audience understanding and inform media investment decisions. Identify opportunities for media budget optimisation, channel prioritisation and audience growth. Support the design of measurement frameworks and performance learning agendas that connect media activity to business outcomes. Build and maintain productive relationships with internal teams, agency partners and client stakeholders. Stay current on emerging media trends, consumer behaviour shifts and digital platform developments to identify future opportunities. Contribute to thought leadership, strategic frameworks and product development initiatives within the agency. Present insights and recommendations confidently to clients and internal stakeholders. Personal Specifications Bachelor's degree in Marketing, Communications, Advertising, Business or a related discipline. At least 8 years of experience in media strategy, planning, digital marketing, communications strategy or a related field. Strong understanding of media channels, audience planning, consumer insights and data-driven marketing. Proven ability to develop strategic recommendations that address business and marketing challenges. Experience working across digital and traditional media environments. Strong analytical and critical thinking skills, with the ability to synthesize complex information into clear insights. Effective stakeholder management skills with experience engaging clients and cross-functional teams. Excellent presentation, communication and storytelling skills. Highly collaborative with the ability to influence without direct authority. Commercially minded, curious and proactive, with a passion for understanding people, culture and media. Experience managing small project teams or mentoring junior strategists is advantageous but not essential. Dentsu Values Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good Inclusion and Diversity We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. Keeping connected Please visit our website to find out more and connect with us on social. *Please include an updated CV in your application. **We regret that only short-listed candidates will be notified. #LI-DNI Location: Ho Chi Minh City Brand: Carat Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)