Senior Technical Product Manager, Ad Platform

## ABOUT YOU You are a technical product manager with deep expertise in data and identity platforms, and you will own the layer that decides what the advertising business knows about a player. Xsolla processes game commerce transactions for over 1,500 developers. That data is the structural advantage our advertising business has over the ad networks we compete with, and very little of it currently reaches the ad stack in a shape anyone can use. The ideal candidate has built a platform other teams consume, not a series of one-off pipelines. You hold the bar high for the unglamorous things that decide whether a data platform works: a validated event taxonomy, a dictionary people actually use, contracts with stated freshness and completeness guarantees, and instrumentation that tells you when a guarantee broke. You are fluent in what ATT, GDPR, and CCPA changed about what you can collect and match. If you are excited about building the data and identity foundation underneath a growing global advertising business, and you want to define what a game commerce platform can offer advertisers that nobody else can, we would love to hear from you. ## ABOUT US Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game. For more information, visit [](http://xsolla.com). ## RESPONSIBILITIES Own the identity and data platform for advertising: what an advertiser needs from Xsolla's transaction data, defined as a product other teams build against. Define the interface between the customer data platform and the ads stack, and productize Xsolla ID and Xsolla’s Identity layer for targeting and audience segmentation. Own the canonical event taxonomy and schema across web and app surfaces. The offerwall backend recognises five funnel events today, app load fires server-side, impression fires client-side, and everything between them goes unmeasured. You define the full funnel, the server-side validation that keeps it honest, and the dictionary that stops three teams inventing three names for the same thing. Own attribution and signal collection, including MMP integration and historical backfill, SDK-side signal capture, and device and identity resolution. Own reporting APIs and Dashboard APIs that help Xsolla’s advertising clients build automated, scalable integrations with the Xsolla Ads Platform Specify the real-time event path for impressions, clicks, and conversions, so that attribution and the ranking models get the events they need when they need them. Write and hold the data contracts. What lands where, in what shape, with what freshness and completeness guarantees, for ML, ads operations, and customer-facing reporting. Then instrument whether each guarantee held. Ensure the data infrastructure stays privacy-compliant under GDPR, CCPA, and ATT, including SKAdNetwork, consent management, and identity frameworks. Work with data engineering, backend, and SDK engineering to sequence the build against a spec they can implement without you in the room. ## QUALIFICATIONS & SKILLS 6+ years in product management, with 3+ years owning a data, identity, or measurement platform where the output was an interface other teams built against rather than a dashboard. Deep understanding of ad tech ecosystems, including campaign hierarchies, attribution models such as multi-touch and view-through, and audience segmentation and personalization frameworks. MMP postback semantics across AppsFlyer, Adjust, and Singular. You know why the same install can be counted three different ways, and which of those ways you should be paying for. Event taxonomy and schema governance experience. You have written a dictionary, enforced it against teams who would rather not, and dealt with the years of unvalidated data that predate it. Hands-on experience with data platforms and pipeline tooling such as Kafka, Snowflake, BigQuery, Spark, Airflow, and dbt, sufficient to specify where a client-server event boundary should sit and negotiate that with SDK and web engineering. Experience with privacy-preserving measurement, including SKAdNetwork, GAID and IDFA deprecation, consent systems, and what signal loss means for targeting and attribution. Contract discipline. You write the guarantee down, instrument whether it held, and raise it when it does not. Excellent leadership, communication, and stakeholder management across technical and non-technical audiences, in an organization where the teams you depend on report elsewhere. Bachelor's or Master's in Computer Science, Engineering, Statistics, or a related field. Familiarity with IAB, MRC, or OMSDK measurement and viewability standards is a plus. Customer data platform implementation experience, either buying one or building one, is a plus. oRTB or exchange integration experience is a plus. We do not have oRTB yet, and it is on the roadmap. Games or game commerce background is a plus, as is SQL and enough Go or a similar language to read a pipeline and understand what it is really doing. **SALARY RANGE**