Senior Trade Marketing Manager

About the Role

We are a social-first business, revolutionising how retail marketing is approached, and we are looking for a Senior Retail (Trade) Marketing Manager to lead our Pureplay vertical across the UK & ROI. Leading a team across our five pureplay retail channels, all three of our brands (Shark, Shark Beauty and Ninja) and a portfolio of 39 product categories, you will own Retail Media Planning and Trade Marketing Strategy for the vertical, bring a sharp commercial lens to everything we do, be our senior marketing relationship for the retailers, and partner closely with Sales and the wider marketing community to unlock growth. Social-first collaboration is a growing and exciting part of the remit. If it is not yet your strength, we will help you build it.

Here are some of the EXCITING things you’ll get to do:

Strategy & Planning

• Lead the Pureplay vertical against ambitious growth targets, owning the number and advising the business on how that growth will be unlocked across retail media and trade marketing.

• Lead Retail Media and Trade Marketing strategy and planning for the vertical across the full marketing funnel: setting the standard for what good looks like, guiding your team’s planning, calendar and prioritisation, aligning UKI execution with global objectives, and deploying investment where it drives the strongest commercial return.

• Be the senior, retailer-facing marketing lead for the vertical, building and progressively deepening relationships with the senior marketing contacts within your retailers, and using them to shape joint plans, unlock opportunities and position SharkNinja as a priority partner.

• Act as the sense-check on the viability of what the Strategy, Sales & Analytics (SSnA) and Sales teams propose: probing, collaborating and keeping a helicopter view to ensure full-funnel plans (including promotional and launch events across the year) are joined up, deliver the commercial volume objectives set by SSnA, align to the SKUs and volumes secured by Sales, and keep marketing investment where it needs to be. Develop and own the digital-channel Joint Business Plans with Sales.

• Align plans with the Brand Media and Integrated Marketing Communications (IMC) teams to maximise the efficiency and impact of total marketing investment, working with them to adjust plans where necessary due to commercial or operational blocks.

• Champion data- and AI-driven commercial planning to sharpen investment decisions, forecasting and prioritisation.

Commercial, Social & Growth

• Bring a commercial lens to everything the team does, spotting opportunities and gaps, developing retailer campaigns and propositions that turn existing and incremental marketing budget into substantial uplifts in product orders and strong return on investment, and partnering and leading with your Sales counterparts (including the Senior Sales Director, Pureplay) and retailers on these conversations.

• Champion social-first collaborations with our retail partners (influencer, organic social and affiliate), amplified through wider full funnel (on and offsite) retailer-owned media activations to build reach, engagement and conversion.

• Own the digital shelf and content excellence agenda (PDPs, brand stores, search and content) and ensure flawless GTM and NPD support, with assets, listings and launch readiness delivered in time and aligned to launch dates.

• Lead the vertical’s presence at selected physical retailer events, partnering with Retail Excellence (Field & Branded Display) and agencies to deliver brand experiences that add commercial value.

Budget & Performance

• Own your vertical’s multi-million-pound marketing budgets, both contracted A&P (Co-op) and any incremental budget secured, ensuring your team plans and deploys them effectively and adjusting at pace to maximise every pound.

• Set the standard for measurement and reporting, ensuring your team reports spend and performance accurately and on time each week to the Head of Retail Marketing and the wider UKI Leadership team, where it feeds into regional and global visibility.

Leadership & Collaboration

• Lead, motivate and support your team (two Trade Marketing Managers and two Retail Marketing Executives across the five pureplay channels, plus a dotted-line Manager), leading from a place of empathy, owning individual development plans, setting clear objectives and building an unstoppable team.

• Work closely with the other vertical leads, and partner end-to-end with Sales, Brand/Category Marketing, SSnA, Studio, Brand Media, IMC and Retail Excellence (Field & Branded Display) to deliver joined-up, best-in-class activation.

• Act as the bridge between local execution and global strategy, connecting UKI pureplay activity to global brand media workstreams and representing UKI in cross-market and EMEA forums.

• Embody the SharkNinja Outrageously Extraordinary mindset and values, living our leadership principles (including ‘winning is a team sport’), comfortable with ambiguity, energised by rewriting the rule book, and bringing retailers, agencies and colleagues on the journey with you.

What You'll Need:

• Strong commercial acumen and aptitude with the ability to bring a commercial lens to everything the team does, see the opportunities and the gaps, and partner and lead confidently with Sales counterparts and retailers on commercial conversations.

• Experience in retail, trade or channel marketing, ideally within pureplay, e-commerce or marketplace environments (consumer electronics, FMCG or durable goods a plus).

• Proven brand-side experience, having worked in-house for a brand or manufacturer. Retailer and/or agency background alongside this is welcome and valuable.

• A strong working understanding of full-funnel retail media planning and the digital shelf to enable leading a team of specialists, define what good looks like and challenge the plans guiding where adaptions are needed.

• Proven people-leadership experience: managing, coaching and developing a team with empathy, including building individual development plans that grow your people.

• Strong budget planning skills, with experience owning and reporting on significant (multi-million-pound) marketing budgets;

• Excellent stakeholder management, able to manage upwards to local, regional and global leadership and outwards to senior retail and agency partners with equal confidence.

• Confident with fast-paced, test-and-learn ways of working (fail fast and small) and the agility and ambiguity that comes with it - we pivot plans hourly or daily across our three brands and 37 categories on the back of commercial, market, consumer and operational data, and act on it. This is the SharkNinja Outrageously Extraordinary mindset.

• Strong analytical, presentation and communication skills at leadership level, with a high level of ownership, entrepreneurial spirit and the ability to keep a helicopter view in a fast-paced, fast-changing environment.