Senior Trade Marketing Manager - OTC

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Hello. We’re Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. About the role To lead the Trade Marketing Plan and execution of OTC in Indochina; in delivery of competitive advantage through compelling shopper & Customer-centric execution, which drives category growth through our brands. Senior Trade Marketing Manager will leverage Haleon global category strategies; deeply understand LOC shopper/ customer insight to apply & gain strong influence over the execution of Haleon categories in-store. Through strong understanding of Shopper and Customers, she/he will design and execute tailored Shopper and Customer initiatives which engage them in our brands and drive conversion along the purchase journey. Work closely with Cross functions to deliver business objective. Role Responsibilities Strategic planning: Category & Channel Initiatives: Initiate and lead Channel Strategy that aligned with the company business plan. Ensure that the annual business and the Marketing Activity Calendar is translated into customer/channel specific activities. Distribution and Assortment: Together with BD team to drive distribution & Assortment opportunities Sales FCTs: Build Sales FCT for focus channels base on TMKT calendar and company objective Pricing & Promotion: Design & execution promotional strategies; framework for key brands to maximize value and competitiveness. All BTLs activities: Initiative and lead all BTL activities such as POSM; perfect store programs; shopper activation; Pharmacist education plans. Shopper Insights and Communication: Uncover shopper insights and craft compelling shopper communications. Portfolio Management: Drive portfolio and price pack architecture principles to optimize assortment and profitability in key channels. Business Planning: Lead the Integrated Business Planning (IBP) & Annual Business planning (ABP) Budget & P&L Ownership: Define and manage the trade marketing budget and co-own the P&L with the brand team for assigned categories. Comex Initiatives: Work Close with Area Comex team to deliver all initiatives (Trax; PPA; shopper understanding and Instore Optimization…). Execution management Ensure that all trade activities are executed on time and within budget. Evaluate and provide recommendations for improvement for Trade activities. Work closely with MKT, BD, finance, regulatory, quality and supply chain teams to deliver seamless customer & shopper-focused initiatives (ex: distribution & assortment; trade selling story, customer training, product catalogue….) Proactively work with Area Comex Team to learn and get support if needed. In charge of preparing activities STP, Memo and get approval from relevant internal and external parties for all activities. Work with Procurement to manage third parties to execute BTL activities as per timeline and plan. Other work required to deliver Trade Marketing KPIs Why you? Basic Qualifications: Bachelor’s degree in Business, Marketing or Commercial major Minimum 4 years’ experience in trade marketing including development of category strategies. Ideally in an FMCG or FMCH environment. Strategic, creative and analytical thinker High level of understanding of customer and brand strategy High level of understanding of customer/ shopper behavior Being a compelling seller and stakeholder influencer Excellent communicator and presenter Strong creative skills – demonstrated track record of developing innovative marketing or sales programs Strong commercial and financial understanding Preferred Qualifications: Strategic thinking and Vision: Ability to create and communicate a compelling future vision based on a blend of robust data/trend analysis and visionary thought leadership High technical competence: Business acumen and cross- functional leadership – Robust understanding of consumer marketing and sales processes with a proven ability to lead the trade marketing agenda in a cross functional working environment Customer Focus: Demonstrates a clear understanding of senior leadership and customer strategy, needs, decision making criteria and timelines. Drives business focus on meeting those needs in a profitable way Channel expertise: Thorough understanding of all trade channels and differences in shopper mission. Ability to use this understanding to develop business channel strategy Financial Acumen: Robust P&L understanding and ability to manage and deploy departmental budget for optimal, evaluated return on investment. Location - this role is based in: Ho Chin Minh, Vietnam Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Job Posting End Date 2026-09-13 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.