Senior User Acquisition Manager (Meta Ads)

Job description

We are looking for a **Senior User Acquisition Manager (Meta Ads)** to take full ownership of the Meta Ads direction on our web-based social networking platform, built for people seeking real connections across Tier-1 markets. This is a channel already spending $300K+ a month, and the mission is bold: scale it to $1M+ within a year while protecting ROAS. You will own strategy, budget, and structure end-to-end, without micromanagement, backed by dedicated MarTech, Marketing Analytics, and Creative teams so you can focus on strategy instead of technical routine. Our platform runs on a credit-based transactional model rather than a subscription one, which means repeat purchases, high LTV, and a deeper funnel to master, a genuinely different math for anyone used to standard subscription funnels. If you build fast, think in numbers, and want a clear path to Lead within 6 to 12 months, this channel is yours to grow. ### In this role, you will - Own the Meta Ads direction end-to-end: strategy, budget, campaign structure, and results - Plan, launch, and scale campaigns within ROAS, Spend, and CAC targets - Partner with the Creative team on hypotheses, briefs, and creative performance analysis - Run systematic A/B tests across creatives, audiences, landing pages, funnels, and bidding strategies - Analyze campaign results and shape requests to the Marketing Analytics team for deeper insights - Automate routine buying processes using auto-rules, scripts, and AI tools - Test and scale adjacent channels, such as Snapchat Ads and TikTok Ads, as part of a multi-channel strategy - Present strategy, results, and plans at internal checkpoints and product-marketing meetings ### It's all about you **It's all about you** - 4+ years of experience in performance marketing or User Acquisition - Deep hands-on experience with Meta Ads, from strategy to daily optimization - Proven track record managing budgets of $300K+ per month - Practical experience with Snapchat Ads or TikTok Ads - Experience with web2web funnels: landing pages, prelanders, web attribution - Strong data-driven mindset: fluent with CPM, CTR, CPA, CAC, ROAS, ROMI, LTV, and retention, and how they connect to financial results - Confident working with BI tools such as Tableau, Power BI, or Looker Studio - Experience automating buying processes through auto-rules, scripts, or custom tools - A track record of scaling campaigns without losing efficiency - Understanding of Tier-1 markets (US, CA, UK) and highly competitive niches - Upper-Intermediate English or higher - Active use of AI tools in daily work, with the ability to write clear prompts and critically evaluate results, applying AI to at least two areas: data analysis and insight generation, creative hypothesis generation and copywriting, or automation of routine tasks **Would be a plus** - Experience in the social discovery niche - Experience with transactional or credit-based monetization models - Experience mentoring or building a team from scratch ### What we offer **Care and support:** - 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events - 100% medical insurance coverage - Sports and equipment reimbursement - Team building events, corporate gifts, and stylish merch - Financial and legal support - Maternity Recovery Support Allowance - Position retention and support for those who join the Armed Forces of Ukraine - Participation in social initiatives supporting Ukraine **Comfortable working environment:** - Work from our Kyiv hub or remotely with a flexible schedule - Modern equipment or depreciation of your own tools **Investment in your future:** - Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche - 70% of our heads and leads have grown into their roles here – so can you! - Performance-oriented reviews and Individual Development Plans (IDPs) - Reimbursement for professional courses and English classes - Corporate library, book club, and knowledge-sharing events - AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster ### Hiring process - Intro call - Technical interview - Workshop - Bar-raising interview - Reference check - Offer