Senior User Acquisition Specialist

Job description

As a leading mobile games developer, Jam City is looking to “level up” our talent. We’re on the hunt for innovators who consider themselves dynamic, collaborative and thrive in a fast-paced environment. **PERKS & BENEFITS** Unlimited Vacation, Paid Sick Days, Kin Care & Holidays\* 100% Covered Medical and Company-Sponsored Dental & Vision (*Plans Vary*)\* Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More\* Wellness Activities & Programs 12 Weeks Paid Parental Leave\* Happy Hours Company Events Dog-Friendly\* ***\***Only applies to full-time positions.* Jam City is on the hunt for the best and brightest Senior User Acquisition Specialist in Los Angeles to work on our next generation of top-10 cross-platform games. We're looking for a talented media buyer with a passion for marketing, user acquisition and games. This role will support the marketing team’s efforts on player acquisition campaigns, coordinate with marketing designers to come up with the next eye-catching creative, and manage budgets and marketing strategy. ### RESPONSIBILITIES - You'll be responsible for managing a multi-million dollar marketing budget. Plan, monitor, and optimize UA and retargeting campaigns to profitably acquire users for games in the Jam City portfolio - Drive innovation on user acquisition strategies by staying on top of competitors, market trends, and by constantly testing - Maintain great relationships with media partners to explore new media buying opportunities and ROAS goals at scale - Work closely with Creative Marketing and ASO teams to maximize synergies and execute holistic growth strategy - Communicate regularly and clearly to cross-functional teams, including the product/game team and leadership - Identify opportunities for automation and process improvements - Own and present key performance metrics including ROAS and internal KPI targets on acquisition marketing to senior leadership. ### QUALIFICATIONS - 2+ years of experience in performance marketing - Experience with Google, ad networks, DSPs or other media platforms - Strong Excel (and their Google suite equivalents) and analytical skills - Ridiculously awesome work ethic - Experience managing relationships with media platforms - Excellent written and spoken communication skills - Ability to thrive in a fast-paced environment, managing multiple priorities effectively - Quick and willing learner with a proactive approach to problem-solving - A passion for casual and mobile games!