Senior User Reach & Lifecycle Manager

Job description

**About Us** Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. ## About the Role We are looking for an experienced User Reach & Lifecycle professional with a strong background in the crypto industry, exceptional data-driven thinking, and proven leadership capabilities. This is a **leadership pipeline position**. The successful candidate will initially take ownership of key business initiatives, with the opportunity to progressively assume team leadership responsibilities based on performance and demonstrated capabilities. The ideal candidate should have a deep understanding of crypto user behavior, trading products, and market dynamics, with the ability to drive the evolution of user engagement toward **data-driven personalization, intelligent recommendations, and automated reach**. ## Key Responsibilities 1. ### User Lifecycle Management - Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation. - Segment users based on behavioral data, trading activity, asset holdings, and product preferences to deliver targeted engagement strategies. - Optimize lifecycle conversion funnels to improve trading activity, retention, reactivation, and long-term user value. 1. ### Personalization & Intelligent Recommendations - Design personalized engagement strategies and recommendation logic based on user behavior, interests, lifecycle stages, and real-time context. - Collaborate with Product, Data, and Algorithm teams to develop and implement user profiling, recommendation rules, and intelligent decision-making capabilities. - Establish recommendation prioritization, user-content matching, and performance evaluation mechanisms to improve relevance and conversion. 1. ### Market & Trading Scenario Engagement - Develop systematic market-triggered engagement strategies based on price movements, market trends, asset holdings, watchlists, and trading preferences. - Build real-time or near-real-time engagement triggers and optimize message relevance, timing, and frequency. - Improve the alignment between market insights and user interests to drive trading engagement and conversion. 1. ### Automated Reach & Engagement - Develop intelligent and automated engagement strategies across Push, Email, Inbox, In-App, Banner, Popup, and other owned channels. - Design automated engagement scenarios and trigger logic based on user lifecycle stages, behavioral signals, and market events. - Establish cross-channel prioritization, frequency capping, suppression rules, and channel orchestration to improve efficiency and user experience. - Drive the implementation and scaling of automated engagement capabilities while reducing manual operations. 1. ### Data Analytics & Business Growth - Establish key performance metrics for user engagement and lifecycle management, leveraging funnel analysis, user segmentation, cohort analysis, and A/B testing. - Evaluate engagement effectiveness and incremental business impact to continuously optimize strategies. - Drive measurable improvements in user activation, trading conversion, retention, and reactivation. 1. ### Project Leadership & Team Management - Lead complex cross-functional initiatives involving Product, Data, Algorithm, Engineering, and business teams, ensuring successful execution and measurable outcomes. - Develop clear project roadmaps, priorities, and milestones while proactively resolving execution challenges. - Demonstrate strong people management and talent development capabilities, with the potential to take on broader team leadership responsibilities. ## Requirements 1. **5+ years of relevant experience in crypto exchanges**, with a deep understanding of exchange products, business models, and user lifecycles. 2. **Proven experience in personalization, recommendation systems, intelligent** **CRM****, or algorithm-driven growth projects**, with the ability to design and implement effective engagement strategies. 3. **Exceptional data sense and analytical thinking**, with strong capabilities in user behavior analysis, segmentation, conversion funnels, and experimentation. 4. Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and core trading products, including Spot and Derivatives. 5. Hands-on experience building automated engagement or lifecycle management frameworks, with a track record of scaling operational strategies. 6. **Previous people management experience**, including goal setting, team development, and cross-functional collaboration. 7. **Strong project ownership and execution capabilities**, with a proven track record of driving complex initiatives from 0 to 1 and delivering measurable business results. 8. **Highly ambitious, resilient, results-oriented, and accountable**, with the ability to thrive in a fast-paced, high-pressure environment. 9. **Fluent in both English and Chinese as working languages**, and willing to be based in Abu Dhabi, UAE. **Why Join Us** At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.