About the RoleWe’re looking for a Senior UX/UI Designer who is passionate about crafting thoughtful, data-driven, and user-centric digital experiences.This role goes beyond execution—you’ll play a key part in shaping what we build and why. You’ll ground design decisions in customer insights, experimentation, and measurable business impact.Reporting to the Director of Digital Product & UX/UI, you’ll own the end-to-end design process—from defining research strategy to delivering polished UI and developer-ready handoffs. You’ll collaborate closely with Product, Engineering, and cross-functional teams to drive innovation and elevate the overall digital experience.What You’ll DoDrive Best-in-Class eCommerce Experiences Stay ahead of eCommerce trends, competitor strategies, and platform innovations Identify opportunities to continuously improve the digital customer experience Own Research Strategy (Not Just Execution) Translate product roadmaps into clear research plans Identify knowledge gaps and define hypotheses Lead qualitative and quantitative user research initiatives Design with Data & Experimentation Partner with Product and Engineering to validate ideas through A/B testing Use insights to iterate and optimize user experiences Leverage tools like Shoplift (or similar experimentation platforms) Leverage AI in Design Workflows Use AI tools to accelerate ideation, research synthesis, and prototyping Maintain high-quality outputs while increasing speed and efficiency Deliver End-to-End UX/UI Design Create user flows, wireframes, prototypes, and high-fidelity UI Translate business goals and user needs into intuitive designs Continuously Optimize Performance Audit and improve website experiences to reduce friction and increase conversion Drive ongoing improvements across the customer journey Collaborate Cross-Functionally Work with Product, Engineering, Marketing, and Brand teams Ensure designs are feasible, scalable, and aligned with business goals Design for Scale Contribute to and evolve the design system in Figma Ensure consistency, reusability, and efficiency across components About You You think like a product designer—focused on outcomes, not just outputs You’re deeply curious about users and turn insights into action You thrive in ambiguity and can define problems independently You have a strong experimentation mindset (test → learn → iterate) You actively use AI tools to enhance your workflow You’re highly collaborative and influence stakeholders through storytelling You excel in fast-paced, test-and-learn environments Requirements 5+ years of experience in UX/UI or Product Design (preferably in eCommerce) Proven experience owning research strategies tied to product or business goals Strong background in A/B testing and experimentation frameworks Proficiency in Figma (wireframing, prototyping, component systems) Experience with Shopify (Liquid) or similar eCommerce platforms is a plus Experience working with in-house development teams and delivering handoffs Strong understanding of responsive, mobile-first design Experience building and maintaining design systems Familiarity with AI tools for design/research workflows Basic knowledge of HTML/CSS/JS is a plus Understanding of accessibility best practices
About the Role
We’re looking for a Senior UX/UI Designer who is passionate about crafting thoughtful, data-driven, and user-centric digital experiences.
This role goes beyond execution—you’ll play a key part in shaping what we build and why. You’ll ground design decisions in customer insights, experimentation, and measurable business impact.
Reporting to the Director of Digital Product & UX/UI, you’ll own the end-to-end design process—from defining research strategy to delivering polished UI and developer-ready handoffs. You’ll collaborate closely with Product, Engineering, and cross-functional teams to drive innovation and elevate the overall digital experience.
What You’ll Do
Drive Best-in-Class eCommerce Experiences
- Stay ahead of eCommerce trends, competitor strategies, and platform innovations
- Identify opportunities to continuously improve the digital customer experience
Own Research Strategy (Not Just Execution)
- Translate product roadmaps into clear research plans
- Identify knowledge gaps and define hypotheses
- Lead qualitative and quantitative user research initiatives
Design with Data & Experimentation
- Partner with Product and Engineering to validate ideas through A/B testing
- Use insights to iterate and optimize user experiences
- Leverage tools like Shoplift (or similar experimentation platforms)
Leverage AI in Design Workflows
- Use AI tools to accelerate ideation, research synthesis, and prototyping
- Maintain high-quality outputs while increasing speed and efficiency
Deliver End-to-End UX/UI Design
- Create user flows, wireframes, prototypes, and high-fidelity UI
- Translate business goals and user needs into intuitive designs
Continuously Optimize Performance
- Audit and improve website experiences to reduce friction and increase conversion
- Drive ongoing improvements across the customer journey
Collaborate Cross-Functionally
- Work with Product, Engineering, Marketing, and Brand teams
- Ensure designs are feasible, scalable, and aligned with business goals
Design for Scale
- Contribute to and evolve the design system in Figma
- Ensure consistency, reusability, and efficiency across components
About You
- You think like a product designer—focused on outcomes, not just outputs
- You’re deeply curious about users and turn insights into action
- You thrive in ambiguity and can define problems independently
- You have a strong experimentation mindset (test → learn → iterate)
- You actively use AI tools to enhance your workflow
- You’re highly collaborative and influence stakeholders through storytelling
- You excel in fast-paced, test-and-learn environments
Requirements
- 5+ years of experience in UX/UI or Product Design (preferably in eCommerce)
- Proven experience owning research strategies tied to product or business goals
- Strong background in A/B testing and experimentation frameworks
- Proficiency in Figma (wireframing, prototyping, component systems)
- Experience with Shopify (Liquid) or similar eCommerce platforms is a plus
- Experience working with in-house development teams and delivering handoffs
- Strong understanding of responsive, mobile-first design
- Experience building and maintaining design systems
- Familiarity with AI tools for design/research workflows
- Basic knowledge of HTML/CSS/JS is a plus
- Understanding of accessibility best practices
