Senior Vice President, Commercial Strategy & Marketing

Job description

The Senior Vice President, Commercial Strategy & Marketing is a newly created senior executive role within the Windows & Doors Business Unit, designed to consolidate and elevate the commercial engine of the organization. This leader will be accountable for defining and executing a comprehensive go-to-market strategy with a portfolio of leading residential window brands and delivering an exceptional customer experience that drives above-market growth. The SVP will lead three core functional teams - Marketing (Channel Marketing & Sales Enablement), National Accounts & Business Development, and Sales Operations (including Customer Service, Field Service, and Warranty), - creating an integrated, high-performing commercial organization. As a senior executive, this individual will serve as a key member of the Windows & Doors Business Unit Leadership Team and will lead through both direct authority and cross-functional influence. Marketing - Channel Strategy & Sales Enablement Lead the marketing function with emphasis on channel marketing & sales enablement across diverse customer types and geographic regions. Partner closely with Sales, Product Management, Operations, and Finance to ensure alignment between product strategy, channel execution, and commercial outcomes. Establish a market intelligence capability that monitors competitive activity, customer trends, channel dynamics and emerging market opportunities to inform strategic decision-making. Oversee development of value-driving marketing programs that increase brand preference, generate demand, and support channel partners. Establish measurement frameworks to evaluate marketing ROI and continuously optimize program investment. Responsible for revenue-driving go-to-market strategies, including strategic account planning, promotions, partnerships, trade marketing, and market development fund investments to accelerate growth. Drive customer acquisition, engagement, and retention through contractor programs, brand investments, loyalty initiatives, conversion strategies, and account-based marketing plans. Enable sales and partner success through targeted sales enablement, territory growth planning, and alignment with brand marketing to maximize commercial performance. Go-to-Market Strategy & Customer Value Proposition Develop, own, and continuously refine the business unit's go-to-market strategy, including segmentation, targeting, and channel mix. Define and articulate a compelling customer value proposition that differentiates the business in the marketplace and resonates across customer segments and regions. Drive above-market revenue growth by identifying and capturing new commercial opportunities, white space, and adjacent markets. Lead commercial transformation initiatives that improve sales effectiveness, customer acquisition, channel productivity and organizational capability. Establish NPS and customer satisfaction as core operational metrics, embedding them into team cadences and strategic decision-making Lead strategic planning cycles with a rigorous, data-driven approach that connects commercial initiatives to financial outcomes. Oversee the national accounts portfolio, ensuring disciplined account management, executive-level customer relationships, and consistent delivery against growth targets. Sales Operations, Customer Experience, Field Service & Warranty Provide strategic oversight of Sales Operations, including the customer experience, field service, and warranty functions, ensuring operational excellence and seamless customer experiences. This team reports into a VP, Commercial Operations. Define and monitor service-level standards and KPIs that drive customer satisfaction and retention. Identify and eliminate operational friction across the customer journey, from initial inquiry through post-sale support and warranty fulfillment. Partner with supply chain, product, and finance functions to align service delivery capabilities with commercial commitments. Provide leadership oversight of the Quote & Order system (AccuQuote), ensuring it supports speed, accuracy, and a frictionless buying experience for customers. Leverage system capabilities and data to improve commercial team productivity and customer insight Leadership, Team Building & Talent Development Build, develop, and inspire high-performing teams across all functional areas, establishing a culture of accountability, collaboration, and continuous improvement. Lead through influence across functions not directly in the reporting structure (e.g., Product, Finance, Supply Chain, IT) to align the organization behind commercial priorities. Serve as an active member of the business unit senior leadership team, contributing to enterprise-wide strategic priorities beyond the commercial function. Experience 15+ years of progressive leadership experience in marketing, sales, and/or commercial strategy roles, with a minimum of 5 years at the VP level or above. Demonstrated experience leading integrated commercial functions including sales, marketing, customer experience, business development and/or commercial operations within a building products or similarly complex B2B environment. Proven experience shaping business strategy and influencing P&L performance through commercial, pricing, channel and customer growth initiatives. Proven track record of driving above-market revenue growth while simultaneously achieving high customer satisfaction scores (NPS or equivalent). Experience building and leading high-performing, multi-functional commercial organizations of significant scale. Extensive experience leading through influence in a matrixed organization across functions such as Finance, Operations, Supply Chain, and Product. Skills & Competencies Enterprise Leadership & Collaboration: Demonstrates an enterprise-first mindset, consistently prioritizing business unit and company outcomes over functional interests. Strategic Thinking: Ability to synthesize market dynamics, competitive intelligence, and internal capabilities into a clear, actionable commercial strategy Results Orientation & Bias for Action: Focuses leadership discussions on outcomes, decisions, risks, and priorities rather than becoming mired in operational detail. Financial Acumen: Strong command of P&L management, commercial investment analysis, pricing economics, and translating strategy into financial outcomes Analytical Rigor: Comfort with data-driven decision-making and ability to establish and use performance metrics to drive accountability and continuous improvement People Leadership: Proven ability to attract, develop, and retain top talent and build cultures of high performance Change Leadership: Track record of successfully driving organizational change, building new capabilities, and leading teams through ambiguity with resilience, accountability, and a focus on forward-looking solutions. Education Bachelor’s degree in Business, Marketing, or a related field required MBA or advanced degree strongly preferred Why work for Cornerstone Building Brands? Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment. *Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement. All your information will be kept confidential according to EEO guidelines. Why work for Cornerstone Building Brands? Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play . Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. *Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement. Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here . If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or . If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or . This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response. All your information will be kept confidential according to EEO guidelines. California Consumer Privacy Act (CCPA) of 2018 Must be at least 18 years of age to apply. Note to External Recruiters Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized. Notice of Recruitment Fraud We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brand's name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process. Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America. Corporate stewardship and Environmental, Social and Governance (ESG) responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at .