Senior Vice President, Corporate Marketing

Job description

**Company Overview** --- *Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.* *Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.* *Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.* --- **Senior Vice President, Corporate Marketing** We are seeking an exceptional SVP, Corporate Marketing to build and lead the next generation of our corporate marketing function. This leader will shape how the company is perceived by clients, prospective clients, employees, prospective employees, industry partners, investors, and the broader marketplace. The successful candidate will inherit a company whose operational scale, capabilities, and market position exceed the current awareness and perception of its brand. The mandate is to close that gap. The SVP, Corporate Marketing will establish a unified national brand, materially strengthen the company's position with institutional-quality clients, create a sophisticated inbound demand-generation engine, professionalize communications and reputation management, and build a modern, technology-enabled corporate marketing organization that demonstrates measurable business and financial returns. This leader must be equally capable of operating at two levels: - Strategic leader: a senior partner who helps shape enterprise strategy, growth priorities, culture, reputation, and market positioning. - Hands-on builder: an operator willing to personally engage in messaging, campaigns, analytics, technology, events, organizational design, and problem solving while building the team and infrastructure required for the company’s next stage of growth. The SVP, Corporate Marketing will lead the corporate marketing team, with responsibility spanning enterprise strategy, brand, communications, public relations, digital, content, events, marketing operations, analytics, creative, and reputation management. --- **Essential Duties & Responsibilities** **Enterprise Marketing Strategy** - Develop and execute a comprehensive corporate marketing strategy aligned with the company's growth objectives, operating strategy, client segmentation, and long-term vision - Translate company strategy into a clear marketing agenda with measurable priorities, resource requirements, investment levels, and expected returns **Brand Strategy and Market Positioning** - Establish and protect a clear, differentiated national brand architecture - Define the company's positioning, value proposition, messaging hierarchy, brand standards, visual identity, tone of voice, and enterprise narrative **Demand Generation and Business Development Partnership** - Serve as a close strategic partner to the business development and sales leadership teams - Build a corporate marketing engine that generates qualified inbound opportunities and improves the productivity of outbound business development - Develop content, campaigns, executive visibility, thought leadership, digital strategies, account-based marketing initiatives, and outreach programs that support defined client segments and growth priorities **Digital Search, AI, and Marketing Technology** - Lead a comprehensive modernization of the company's corporate digital marketing capabilities - Oversee the redesign and continued evolution of the company's corporate website - Develop a modern search strategy encompassing technical SEO, content SEO, national search visibility, Generative Engine Optimization, AI answer-engine visibility, LLM discoverability, structured content architecture, and digital authority development **Corporate Communications and Public Relations** - Create a proactive media and communications strategy that increases the company's visibility and strengthens its reputation - Ensure the organization has clearly defined protocols, decision rights, spokesperson responsibilities, escalation procedures, messaging frameworks, and response plans for reputational events **Events and Industry Presence** - Create a consistent and distinctive company presence across conferences and industry gatherings. - Oversee client conferences, executive events, client experiences, sponsorships, trade shows, and other strategic gatherings **Client Retention and Customer Marketing** - Develop corporate marketing strategies that strengthen client engagement, loyalty, and retention - Partner with operations, business development, and executive leadership to create a structured client communications strategy **Employer Brand and Culture** - Partner closely with the Chief People Officer and senior leadership to strengthen the company's internal brand and employer value proposition **Corporate Social Media and Content** - Create a deliberate corporate social-media strategy tied to defined audiences and business objectives **Marketing Analytics and Financial Discipline** - Establish a rigorous performance-management system for corporate marketing - Build dashboards and KPIs that connect marketing activity to business outcomes **Team Leadership and Organizational Capability** - Build, lead, coach, and develop a high-performing corporate marketing team with clear roles, decision rights, goals, and accountability - Establish effective operating rhythms, planning processes, service standards, and cross-functional ways of working This position entails travel, estimated at 5% of work time annually. Travel may be required for conferences, training sessions, or other business-related activities. **Education & Experience** - Bachelor's Degree in Marketing, Business, or related discipline - Significant progressive leadership experience in sophisticated corporate marketing organizations - Experience serving as Head of Marketing, VP Marketing, SVP Marketing, or comparable senior corporate marketing leader - Experience operating within a large-scale organization and leading experienced professionals or functional leaders - Experience building, rebuilding, or materially transforming a corporate marketing function rather than solely inheriting a mature organization - Demonstrated success operating in a high-growth environment - Meaningful experience in B2B marketing, with the ability to address multiple constituencies and complex customer journeys - Experience marketing a service-based business with multiple audiences and a long, relationship-driven sales cycle - Demonstrated ability to connect marketing activity to commercial and financial outcomes - Experience partnering closely with senior sales or business-development leadership - Experience managing a meaningful corporate marketing budget and making disciplined investment decisions - Experience developing enterprise-level marketing strategies and personally helping execute them - Demonstrated success improving brand awareness and market positioning - Experience building or directing sophisticated communications, public relations, digital, content, events, analytics, and brand programs - Experience developing high-performing teams and cross-functional partnerships - Modern digital sophistication, including practical experience with SEO, Generative Engine Optimization, LLM and AI-platform visibility, AI-enabled content and marketing workflows, CRM platforms, marketing automation, attribution, digital analytics, customer segmentation, website strategy, conversion optimization, content architecture, social-media analytics, data-driven decision making, and marketing performance dashboards - Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry is strongly preferred but not required - Experience within a Top 10 property management organization or another large-scale, distributed service organization would be particularly attractive - Direct property management experience may accelerate the successful candidate’s learning curve, but it will not substitute for exceptional corporate marketing capability *This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety-sensitive position and may be subject to additional compliance requirements.*