Senior Vice President, Eyewear Brands & Portfolio Strategy

Job description

The Senior Vice President of Brands will lead the strategic vision, development, and management of the company's global brand portfolio. This role ensures brand positioning, marketing initiatives, and overall brand integrity are aligned with corporate goals and global market trends. The position will oversee brand teams, manage relationships with licensors and stakeholders, and spearhead strategic initiatives that drive both brand awareness and profitability across all domestic and international markets. Develop and oversee the long-term vision and strategy for the company’s entire brand portfolio, including proprietary and licensed brands Lead efforts to identify new brand acquisition opportunities, discontinue underperforming brands, and renegotiate existing brand licenses Collaborate with senior leadership to ensure brand priorities align with corporate goals and market trends, including cross-pillar and cross-enterprise collaboration with Vision Care and Network businesses Act as the primary liaison with key licensors, maintaining productive relationships and negotiating agreements for brand licensing, renewals, and amendments Resolve any issues or disagreements with external partners in collaboration with legal counsel Guide the development of global brand strategies to maximize market opportunities, ensuring brand positioning aligns with industry trends and company objectives Collaborate with cross-functional teams (sales, supply chain, finance, marketing) to execute initiatives that maintain the integrity and market strength of the brands Ensure gross margin, profitability, and sell-through targets are met across all brand lines by working closely with finance and operations teams Lead and mentor brand management teams, ensuring top talent is retained and developed Foster a culture of creativity, collaboration, and accountability within the brand management team Work closely with product development, merchandising, and sales teams to ensure successful brand execution and product performance in the marketplace Guide the creation and execution of comprehensive marketing campaigns that elevate the perception and visibility of each brand Ensure that all external communications, including advertising, promotions, and public relations efforts, are consistent with brand standards Monitor brand performance and market position through detailed analysis of sales data, market trends, and competitor activities Provide regular feedback to senior leadership on brand health and recommend adjustments to strategy when necessary Support the integration of brand initiatives into broader corporate marketing and consumer engagement efforts Maintain brand consistency and integrity across all internal and external communications, ensuring that each brand adheres to established guidelines and standards Job Specifications Typically has the following skills or abilities: Bachelor’s degree in marketing, Communications, Business Administration, or related field, or equivalent experience 10+ years’ experience with clear progression to senior leadership/management roles, leading and motivating, cross-functional, interdisciplinary teams to achieve strategic goals Ability to create forward-thinking brand strategies and innovative campaigns that resonate with the target audience Skill in using market research, customer insights, and data analytics to drive branding decisions that elevate visibility and grow customer reach Strong understanding of digital marketing channels, social media platforms, and content marketing best practices Experience managing multiple projects, timelines, and budgets to ensure effective brand execution within deadlines #LI-MARCHON VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status . We maintain a drug-free workplace and perform pre-employment substance abuse testing. Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws. Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. 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