SEO Account Specialist

Job description

**About Adapt** Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance. Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions. ## **Overview** At Welo, an SEO Account Specialist leads strategic SEO initiatives across a diverse portfolio of global clients. You’ll leverage technical expertise and a data-driven mindset to develop, execute, and optimise comprehensive SEO strategies that drive measurable business outcomes. ### Job Description - Develop and contribute to comprehensive SEO strategies, including technical audits, content optimisation, and off-site initiatives. - Oversee SEO performance tracking and deliver actionable insights through advanced reporting. - Collaborate cross-functionally with content, development, and localisation teams to implement SEO best practices. - Help identify opportunities to further improve efficiency or quality of work delivered. - Own the day-to-day delivery of SEO work against customer objectives. - Lead comprehensive SEO audits, identifying and addressing technical issues. - Manage and optimise on-page and off-page SEO campaigns. - Develop and execute advanced keyword strategies for content optimisation. - Oversee and refine link-building strategies to enhance domain authority. - Analyse and report on SEO performance metrics, providing actionable insights. - Stay updated with the latest SEO trends and algorithm changes. ### Required experience and background - Ideally 2+ years experience in SEO. - Any prior exposure to other digital marketing channels is a plus. - Ability to work collaboratively with cross-functional teams. - Up-to-date knowledge of SEO trends and algorithm changes. - Advocate and demonstrable impact on insights and delivery. ### Ideal Skillset - Ability to conduct comprehensive SEO audits and competitive analysis. - Experience in leading SEO projects and initiatives. - Strong data analysis skills to derive actionable insights and optimise strategies. - Experience in developing and executing advanced keyword strategies.