SEO / AEO Manager

Job description

We are building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world. World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached. Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you. # **ABOUT THE ROLE** We're looking for someone to own Runway's SEO and AEO strategy, end to end. You’ll build out our library of SEO content at scale, run experiments to sharpen what's working, own technical SEO health and report on what’s working to drive organic growth. This is a hybrid strategy-and-execution role. You won't just hand off a keyword list and wait. You'll be optimizing a piece of content one day and making a technical case to our development team the next. ## **WHAT YOU'LL DO** - **Own Runway's SEO and AEO strategy**: Keyword cluster architecture (pillar-and-spoke), competitive SERP and content-gap analysis, understanding what stage of the buying journey a searcher is in so content matches what they actually need, as well as champion Runway's presence in AI-generated answers. - **Build out Runway's library of SEO content**: Briefs, landing pages, articles and more, identifying and scoping high-opportunity content, without sacrificing quality or brand voice - **Design and run experiments** on content formats, internal linking and page structure and use the results to sharpen the strategy - **Own technical SEO health**: Indexing, sitemaps, structured data and schema markup, ongoing site monitoring and recommend site structure and information architecture changes (page templates, internal linking, URL structure) that improve crawlability and rankings - **Own measurement and reporting for organic growth**: Track keyword rankings, organic traffic and AI citation trends against clear targets, and go beyond traffic volume to measure whether that traffic actually converts into product signups ## **WHAT YOU'LL NEED** - 4+ years in SEO, with experience contributing to overall strategy - Experience building or scaling an SEO function from a small base, moving fluidly between strategic and hands-on work - Experience collaborating across teams, including managing freelancers and partnering with product, marketing and design teams - Proficiency with GA4 and Google Search Console, plus keyword/competitive research tools like SEMrush or Ahrefs - Experience in AEO / AI-search visibility, with the ability to bake it into a broader SEO strategy - Experience using Profound, AirOps, or similar AEO tool is a plus - Experience at an AI, product-led or consumer-facing tech company is a plus, where SEO has to coexist with a fast-moving roadmap Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide. There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range. Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates. ### **Working at Runway** [**Great things come from great teams.**](https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway) **We’d love to hear from you.** We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply. More about Runway - [Universal World Simulator](https://runwayml.com/world-simulator.html) - [GWM-1](https://runwayml.com/research/introducing-runway-gwm-1) - [Gen-4.5](https://runwayml.com/research/introducing-runway-gen-4.5) - [General World Models](https://runwayml.com/research/introducing-general-world-models) - [Robotics SDK](https://runwayml.com/research/introducing-runway-gwm-1#robotics-section) - [Conversational Real-time Agents](https://runwayml.com/research/introducing-runway-gwm-1#avatars-section) - [Runway Studios](https://runwayml.com/studios) We're excited to be recognized as a best place to work: [Crain's](https://www.crainsnewyork.com/awards/best-places-work-2023) | [InHerSight](https://www.inhersight.com/companies/best/city/new-york-city-ny) | [BuiltIn NYC](https://builtin.com/awards/new-york-city/2024/best-places-to-work) | [INC](https://www.inc.com/best-workplaces/2024)