SEO & AI Search Specialist

Job description

We're seeking a results-driven freelance SEO & AI Search Specialist to accelerate our search optimization strategy across traditional search engines and emerging AI platforms. This is a performance-based engagement focused on measurable business growth. Core Responsibilities Traditional SEO Performance Drive significant organic traffic growth and qualified lead generation Achieve top rankings for target keywords in primary market segments Implement technical SEO improvements Develop data-driven content strategies that improve CTR and reduce bounce rates AI Search Optimization (Generative Engine Optimization - GEO) Optimize content for visibility in ChatGPT, Claude, Bard, and other AI-powered platforms Structure content to become preferred source for AI-generated responses Develop strategies to increase brand mentions in AI-generated content Create content frameworks aligned with generative AI query patterns Advanced AI Search Features (Generative Search Optimization - GSO) Optimize for featured snippets and AI-powered search summaries Adapt content strategy for voice search and conversational AI queries Establish KPIs and measurement frameworks for AI search performance Map user intent across traditional and AI-assisted search behaviors Required Skills SEO Expertise: Extensive experience with enterprise-level organic growth Analytics Mastery: Advanced skills in Google Analytics, Search Console, Ahrefs/SEMrush AI Platform Knowledge: Understanding of how major AI platforms source and present information Technical Skills: HTML, CSS, JavaScript basics for effective dev collaboration Performance Focus: Track record of optimizing for business outcomes and revenue impact Optional Specialized Skills Website Acquisition: Experience in identifying, evaluating, and acquiring websites for SEO purposes Blackhat SEO: Knowledge of aggressive SEO tactics (for competitive analysis and risk assessment) Google Knowledge Panel: Expertise in optimizing and managing Google Knowledge Panel presence