SEO and AI visibility intern

Job description

About Signify Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. More about the role We’re looking for an SEO and AI visibility intern to join our Digital Marketing Operations team in Madrid, under Global eCommerce. Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we’re transforming our industry. As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more! Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025. As an SEO and AI visibility intern you’ll be responsible for enhancing our consumer brand's online presence and ensuring its discoverability through search engines and AI-driven platforms - together with our manager. We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch! What you’ll do Scientific Research & Testing: Apply a scientific mindset to conduct A/B tests on search visibility and AI-driven results. You will formulate hypotheses, execute tests on metadata or content, and analyze outcomes to refine our strategies. AI Visibility & Optimization: Assist our expert in monitoring how our brands are cited by AI agents (Search Generative Experience, LLMs). You will help optimize content not just for traditional search engines, but for AI-driven "answer engines". Workflow Automation: Support the development and maintenance of SEO automatisms (such as automated ALT text generation or SEO field mapping) to increase team efficiency. Insight Generation: Use tools like Semrush, Search Console and Analytics platforms to extract data, identifying patterns and opportunities for visibility improvements across our consumer brands. Content & Prompt Engineering: Help create and refine SEO-optimized content, including the development of prompts to leverage AI in content drafting and curation. Your qualifications Analytical or Scientific Background: Currently studying or graduated in a field that requires strong logical reasoning and data analysis (e.g., Mathematics, Physics, Engineering, Data Science, or Economics). Data Literacy: Advanced proficiency in Excel/Google Sheets is a must. Familiarity with automation tools is a significant plus. AI Curiosity: Deep interest in the evolution of AI, LLMs, and how they impact information retrieval and consumer behavior. Digital Marketing Basics: Basic understanding of digital marketing channels, SEO fundamentals, and core KPIs (Clicks, Impressions, CTR, etc.). Soft Skills: Result-oriented, independent, and capable of structured "first-principles" thinking when solving complex problems. Communication: Fluency in English is essential for our global team; proficiency in other languages is highly valued. Our candidate profile is just a guide. We know that many talented people only apply for jobs when there is an exact match. If you don't fit all the criteria but believe this role is for you, we would very much like to hear from you. What you’ll get in return… We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences. See #SignifyLife through the eyes of our employees! Everything we’ll do for you You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. Come join us, and together we can light up the future.