SEO and Content Marketing Specialist

Job description

Apptailors is a leading app development agency specializing in mobile solutions for e-commerce. We empower businesses to scale and thrive through innovative, user-focused mobile technology. One of our flagship projects, Taptool , is an AI-powered platform that helps Shopify store owners effortlessly create customizable mobile apps, driving growth, improving retention, and maximizing sales. We’re looking for a highly skilled SEO and Content Marketing Specialist to take ownership of Taptool’s growth strategy. In this role, you’ll focus on driving organic traffic, creating high-quality content, and generating qualified leads to increase Taptool’s market presence and revenue. If you’re passionate about SEO, content marketing, and making an impact in the e-commerce space, this is your chance to join a growing, innovative team. Tasks As the SEO and Content Marketing Specialist , you will: Develop SEO Strategies : Design and implement on-page, off-page, and technical SEO strategies to improve search rankings and drive high-quality traffic to Taptool’s website. Content Marketing : Create and execute a content strategy that includes SEO-optimized blog posts, landing pages, case studies, and whitepapers tailored to e-commerce decision-makers. Keyword Research : Identify and prioritize high-value keywords relevant to Shopify merchants to capture organic search intent and improve visibility. Optimize Content Performance : Collaborate with writers, designers, and developers to ensure all content is aligned with SEO goals and customer needs. Performance Analysis : Monitor and report on key performance metrics (organic traffic, keyword rankings, lead generation, and conversion rates) using tools like Google Analytics, Ahrefs, and Semrush. Lead Generation : Optimize content funnels, landing pages, and CTAs to drive conversions and capture qualified leads for Taptool. Collaborate on Social Strategy : Work with the social media team to amplify content through organic posts, paid ads, and campaigns. Competitor Analysis : Conduct regular audits of competitors’ SEO and content strategies to identify opportunities for Taptool to outperform. Requirements To succeed in this role, you’ll need: Experience : 3+ years of experience in SEO and content marketing, ideally in a B2B SaaS or e-commerce environment. SEO Expertise : Proven success in improving organic search rankings and driving traffic through on-page, off-page, and technical SEO strategies. Content Creation : Strong skills in developing SEO-optimized, value-driven content for blogs, landing pages, and whitepapers that generate leads. Analytical Skills : Proficiency with SEO tools like Google Analytics, Ahrefs, Semrush, and Search Console to track performance and identify opportunities. Shopify & E-Commerce Knowledge : Understanding the unique challenges of Shopify merchants and e-commerce decision-makers. Communication Skills : Excellent writing, editing, and storytelling skills, with a focus on delivering clear, concise, and engaging content. Audience Engagement: Skillfully utilize various communication channels to effectively connect with and engage our target audiences. Results-Oriented Mindset : Ability to track KPIs, measure ROI, and optimize campaigns to achieve lead generation and revenue goals. Self-Organizing Abilities: We require you to possess exemplary self-management skills. This involves the aptitude to independently organize your workspace, establish effective processes, and create efficient workflows. Initiative and autonomy are key, as constant oversight is minimal in our dynamic environment. Benefits When you join Apptailors, you’ll enjoy: Remote Work Flexibility : Work from anywhere while collaborating with a global team. Competitive Salary : We offer competitive pay and performance-based bonuses. Growth Opportunities : Take ownership of your work, lead impactful projects, and grow your career as Taptool scales. Learning & Development : Access to tools, courses, and professional development resources to keep your skills sharp. Innovative Culture : Be part of a forward-thinking team that values creativity, collaboration, and innovation. Work-Life Balance : Flexible hours to help you stay productive while maintaining balance. Are you ready to drive growth for Taptool and help e-commerce businesses scale to new heights? Join Apptailors and make a measurable impact on our flagship AI-powered mobile solution. Apply now by submitting your resume and a short cover letter explaining why you’re the perfect fit for this role. Our hiring process includes an initial interview, a task-based assessment, and a final team conversation. Let’s build something extraordinary together! 🚀