SEO, GEO & Content Optimization Manager

Job description

## The Role We are looking for an **SEO, GEO & Content Optimization Manager** who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights. ## Responsibilities ### SEO Research & Intent Analysis - Conduct keyword, topic, and intent research using **Semrush**. - Identify high-value terms that drive qualified traffic and conversions. - Map competitive rankings to find gaps and opportunities. - Recommend content priorities, updates, and areas for refinement. ### GEO (Generated Experience Optimization) - Build and own DDN's **GEO strategy and framework**. - Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.). - Implement structured content, schema markup, and Q&A formats optimized for AI retrieval. - Partner with PMM and content teams to create **GEO-ready content**. ### Content Optimization - Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources. - Rewrite or refine content based on search intent and GEO insights. - Ensure consistency and discoverability across high-impact pages. ### Page-Level Content Improvements - Recommend targeted updates for high-value pages based on analytics and search intent. - Partner with the web team to implement changes without owning full-site UX. - Focus on iterative, insight-driven enhancements. ### Web Chat Experience - Update and refine chat playbooks using Qualified. - Improve engagement, routing, segmentation, and meeting conversion. - Align chat experiences with SEO/GEO-driven content priorities. ### Systems, Reporting & Continuous Improvement - Own SEO/GEO reporting using **Semrush** (required), GA4, and related tools. - Track rankings, organic traffic, GEO visibility, page performance, and content health. - Build dashboards and deliver clear, actionable recommendations. - Create a continuous improvement roadmap shaped by analytics and competitive intelligence. ## Qualifications - **3–5+ years** of experience in SEO, content optimization, or digital content strategy. - Hands-on expertise with **Semrush (required)** and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus. - Strong understanding of search intent, metadata, content structure, and on-page SEO. - Strong writing and editing skills with a focus on content clarity and performance. - Familiarity with AI-based search optimization (GEO) or an eagerness to learn. - Experience refining chat playbooks, with Qualified preferred. - Analytical, organized, and able to turn insights into prioritized recommendations. - Collaborative and comfortable working across digital, content, PMM, and demand generation teams.