SEO & GEO Executive

Job description

Company Description Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com. Job Description Why this role is important to us? Search is evolving fast. As traditional SEO converges with generative discovery, you will help ensure Experian remains visible, trusted and discoverable wherever customers search — from search engines to LLM‑powered platforms. Your work will directly support brand growth, commercial performance and customer access to important information. Work that matters – What you'll do Improve organic visibility across traditional search and generative channels Maintain our LLM prompt library for performance tracking Analyse SEO and GEO performance and turn insights into clear actions Identify keyword, topic and content opportunities using search insight Collaborate with SEO, Content, Dev, PR and Social teams on optimisation Qualifications What you'll need to bring to the role Experience in an SEO role on a consumer‑facing website Knowledge of SEO fundamentals, including E‑E‑A‑T and indexing Hands‑on experience with tools such as Ahrefs, SEMrush or Similarweb Translate data into prioritised optimisation activity Partner management and cross‑team collaboration skills More about you Curious and excited by the changing search and AI landscape Analytical, with a practical, hands‑on approach Confident testing, learning and iterating Comfortable working across multiple teams Motivated to make a measurable impact Additional Information Additional information Hybrid based role 40% office base Great compensation package and discretionary bonus plan Core benefits include pension, BUPA healthcare and more 25 days annual leave plus bank holidays Internal: E/EB9 Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. #LI-RN1 #LI-Hybrid Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here