SEO & GEO Specialist (Part-time)

Job description

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.*** Our client is a full-service advertising, digital media, and AI-forward marketing agency serving local, regional, government, education, and public-sector clients. The agency is expanding its organic-search capabilities and developing a modern SEO offering that combines traditional search strategy with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). ## Role Overview The SEO & GEO Specialist will develop and manage organic-search strategies for the agency and its clients, combining traditional SEO practices with emerging GEO and AEO approaches. The role will focus on improving discoverability across traditional search engines and AI-powered search experiences through technical SEO, content strategy, local SEO, analytics, and reporting. This is a strategic, hands-on role responsible for identifying organic-growth opportunities, implementing SEO improvements, testing emerging search practices, and helping develop a scalable SEO + GEO service offering for the agency. ## Location Fully Remote | 9:00 AM - 5:00 PM EST | 20 hours a week| Part-time ## Key Responsibilities ### SEO Strategy & Organic Growth - Conduct comprehensive SEO audits covering technical SEO, on-page optimization, content, website structure, local search, and organic performance. - Develop client-specific SEO roadmaps based on business objectives, current performance, competition, and audience search behavior. - Conduct keyword research, search-intent analysis, competitive analysis, and topic research. - Identify high-impact organic-growth opportunities and prioritize recommendations based on expected business impact. - Establish measurable SEO goals and KPIs for assigned client accounts. ### On-Page SEO & Content Strategy - Optimize existing website content, including page titles, meta descriptions, headings, URLs, internal links, image attributes, and page structure. - Identify content gaps and recommend blogs, landing pages, FAQs, resource pages, service pages, and other search-driven content. - Develop SEO and GEO content briefs for writers, social media teams, creative teams, and web partners. - Create keyword maps, topic clusters, and content strategies aligned with audience questions and search intent. - Ensure website content supports organic visibility and a clear, useful user experience. ### Technical & Local SEO - Identify technical SEO issues involving crawling, indexing, redirects, broken links, duplicate content, canonical tags, sitemaps, robots directives, page speed, and mobile usability. - Review website architecture and provide clear technical recommendations to developers and web partners. - Identify opportunities to implement schema markup and structured data. - Manage or support local SEO initiatives, including Google Business Profile optimization, local keyword strategies, location-based content, and citation consistency. - Monitor Google Search Console and other SEO tools to identify technical issues and optimization opportunities. ### GEO & AEO Strategy - Research how clients, brands, services, and competitors appear across AI-powered search and answer experiences. - Identify high-value questions and natural-language queries used across search engines, voice assistants, and AI platforms. - Develop content and information-architecture recommendations that improve clarity, entity signals, topical authority, and machine understanding. - Identify opportunities for FAQs, question-based content, structured information, reputable third-party mentions, citations, and digital authority-building. - Monitor emerging GEO, AEO, and AI-search practices, tools, and measurement approaches. - Test practical GEO and AEO strategies, document findings, and distinguish meaningful opportunities from unsupported claims. ### Analytics, Reporting & Client Collaboration - Monitor performance through Google Analytics 4, Google Search Console, keyword rankings, traffic, conversions, impressions, clicks, engagement, and agreed-upon KPIs. - Prepare monthly SEO reports explaining performance changes, their significance, and recommended next steps. - Present SEO findings and recommendations to clients and internal stakeholders. - Collaborate with social media, content, creative, production, paid media, and web teams to align SEO insights with broader marketing initiatives. ### AI, Automation & Service Development - Identify repetitive SEO, reporting, research, and auditing tasks that could benefit from AI-assisted workflows and automation. - Develop reusable processes for SEO research, reporting, content planning, and audits. - Help refine and package the agency's SEO + GEO service offering for current and future clients. - Stay informed about evolving search behavior, AI tools, and organic-discovery trends. ## Qualifications ### Experience - 2–3 years of hands-on SEO experience, ideally within an agency or multi-client environment. - Experience managing SEO strategies across technical SEO, on-page optimization, content planning, analytics, and reporting. - Experience managing multiple client accounts and priorities. - Experience with AEO, AI workflows, automation, and service development are nice-to-haves. ### Skills - Strong working knowledge of Google Analytics 4, Google Search Console, Semrush, Ahrefs, Screaming Frog, Google Business Profile, and comparable SEO platforms. - Experience working with WordPress or other content management systems. - Ability to identify technical SEO issues and provide actionable recommendations to developers and web partners. - Strong keyword research, search-intent analysis, content strategy, and competitive research skills. - Ability to analyze organic-search performance and translate findings into prioritized recommendations. - Experience with Looker Studio or similar reporting platforms. - Ability to create clear SEO reports and explain complex search findings to clients and internal stakeholders. - Strong organizational skills and ability to manage multiple client accounts and competing priorities. - Ability to test emerging search approaches, document results, and identify practical optimization opportunities. ### Preferred Skills - Familiarity with schema markup and structured data. - Familiarity with AI-assisted research. - Knowledge of Generative Engine Optimization (GEO). - Knowledge of Answer Engine Optimization (AEO). - Familiarity with AI-search visibility and emerging organic-discovery practices. ## What Success Looks Like - Clients have clear, prioritized SEO and GEO roadmaps aligned with meaningful business outcomes. - Technical SEO, content, local-search, and authority-building opportunities are consistently identified and addressed. - SEO reporting provides clients and internal teams with clear visibility into performance and recommended next steps. - SEO insights contribute to stronger content, social media, web, and broader campaign strategies. - The agency develops a practical, differentiated SEO + GEO offering that can scale across its client base. ## Opportunity The SEO & GEO Specialist will have the opportunity to help shape the future of organic search within a growing AI-forward agency, combining established SEO fundamentals with emerging GEO and AEO practices while developing a scalable service offering across a diverse client base. ### **Application Process:** ### To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets