SEO Lead

Job description

Join Hire Hangar and work with fast-growing global companies while building a long-term career. **Job Title: SEO Lead** **Location: Remote** **Time Zone: US Time Zones (EST–PST)** **Role Overview** This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination. You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth. **Key Responsibilities** - Own SEO strategy and execution for a portfolio of clients. - Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization. - Contribute to building scalable SEO processes, templates, QA checks, and reporting standards. - Stay current on Google algorithm updates, *AI*-influenced search trends, E-E-A-T considerations, and local ranking factors. **Local SEO & Google Business Profile (GBP)** - Improve GBP rankings across primary and surrounding service cities through repeatable optimizations. - Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals. - Conduct city-level keyword research and local expansion planning for increased visibility. - Support consistent map pack and local SERP performance in competitive markets. **Content Strategy & Execution Oversight** - Build content plans for service pages, location pages, blogs, and topical authority clusters. - Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO. - Review content for SEO quality, local relevance, and conversion alignment. - Collaborate with internal/external writers (human and *AI*-assisted) to maintain standards. **Link Building & Authority Development** - Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets. - Maintain simple, scalable backlink playbooks suitable for home-service verticals. - Track backlink gaps and authority metrics and recommend improvements. **Technical SEO & On-Site Optimization** - Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core *Web* Vitals. - Work with WordPress and development resources to implement SEO fixes and improvements. - Support scalable multi-location site structures and internal linking strategies. **Performance, Reporting & Collaboration** - Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress. - Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities. - Explain SEO priorities clearly to internal stakeholders and support consistent delivery. **Required Qualifications** - 3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment. - Proven success improving local SEO performance. - Experience improving Google Business Profile rankings and local visibility in competitive markets. - Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion). - Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema). - Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates). - Ability to produce clear documentation, briefs, action plans, and performance reporting. - Strong organization and time management with the ability to manage multiple client campaigns. - You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you’ve supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered. **Preferred Qualifications** - Experience with CRMs and marketing stacks. - Experience collaborating with paid media/LSA teams or supporting omnichannel strategies. - Experience with structured data/schema implementation and validation. - Experience mentoring junior SEO specialists or coordinating contractors/vendors. **Tools & Technology** - Google Search Console (GSC), Google Analytics 4 (GA4) - SEMrush and/or Ahrefs - WordPress and common SEO plugins - Local SEO/GBP tooling (citation management, listings, review workflows—tooling may vary by client) - Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent) - Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar) **Please NOTE** It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities.