SEO Manager - SEO & AI Search

Job description

About Allica Bank Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. Department Description Allica is building out its growth function, based around talented, empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business. You will get an opportunity to work with different teams across the business including product squads, distribution, engineers and operations to deliver on Allica’s mission of becoming the UK’s most recommended business bank. We are rare amongst banks in that our senior leadership team have backgrounds at world-leading fintechs, which shows in their active engagement in both the strategic and execution elements of our rapidly scaling organisation. Because we are working on one of the last untapped fintech opportunities, in a new team it will mean that we're often working on entirely new challenges and unpicking complexity as we move along. No two days are ever the same. Role Description The SEO Manager is responsible for scaling Allica’s visibility and customer growth across traditional search engines (e.g. Google, Bing) and AI platforms (e.g. ChatGPT, Google AI Overviews). This is a hands-on role that combines strategy and execution, working across our Business Bank Account and Lending products. You’ll own the key SEO pillars - including technical, content, off-page, and E-E-A-T - using AI and automation to improve productivity and results. You’ll translate visibility into commercially measurable growth, with the opportunity to shape and grow the SEO team as performance scales. Principal Accountabilities STRATEGY & ROADMAP - Own the SEO growth strategy and roadmaps across Technical, Content, Off-Page, and E-E-A-T. - Define what Allica should be visible for, where it should be visible, and how success is achieved. TRADITIONAL SEARCH (SEO) - Ensure technical site health and performance across crawlability, indexation, site architecture, structured data, and Core Web Vitals. - Own keyword strategy, content gap analyses, and on-page optimisations to deliver pages that rank strongly and convert. - Strengthen E-E-A-T signals across Allica’s content, establishing authority with both search engines and prospective customers. - Build domain authority and trust through off-page SEO, acquiring high-quality backlinks, brand mentions, and relevant citations. AI SEARCH (GEO/AEO) - Increase Allica's presence, citations, and recommendation share across AI platforms (including ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity). - Optimise site content, schema, and entity relationships to ensure AI platforms understand, cite, and recommend Allica effectively. - Build reporting to monitor AI citation frequency, prompt positioning, referral traffic, and competitive share of voice. DATA & MEASUREMENT - Own end-to-end SEO reporting including visibility, traffic, and commercial metrics. - Own the SEO tool stack and analytics setup, ensuring data accuracy and actionable insights. AI & AUTOMATION - Build AI-assisted workflows to streamline content creation, technical audits, and data analysis. Personal Attributes & Experience SKILLS & EXPERIENCE - 4+ years hands-on SEO experience (ideally within B2B, fintech, or regulated industries) with a proven track record of driving measurable commercial results. - Proven ability to build authority and trust through high-quality content, entity signals, and author/brand credibility. - Hands-on experience optimising content, schema, and entities for AI platforms. - Strong technical knowledge including crawling, indexation, site architecture, Core Web Vitals, redirects, canonicals, and structured data (Schema.org http://Schema.org). - High proficiency with tools such as Google Search Console, GA4, Ahrefs, Screaming Frog, and SEOmonitor. - Comfortable working directly inside CMS platforms (e.g. HubSpot) with basic HTML/CSS knowledge to implement rapidly. - Strong data analysis skills using Excel, SQL, and/or Python, as well as other analytics and visualisation tools. - Able to communicate SEO performance and recommendations to technical and non-technical audiences. - Knowledge of multi-market SEO including hreflang, localisation, domain strategy. MINDSET & WORKING STYLE - Analytical and data-driven - comfortable making decisions from performance metrics. - Scrappy and self-starting, working with speed and autonomy. - Uses AI tools and automation to enhance efficiency and results. - A fast learner who thrives in high-growth, fast-moving environments. - Motivated by impact and passionate about helping established businesses thrive through better banking Working at Allica Bank At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers. Our employees are at the heart of everything we do, so our benefits are designed with you in mind: - Full onboarding support and continued development opportunities - Options for flexible working - Regular social activities - Pension contributions - Discretionary bonus scheme - Private health cover - Life assurance - Family friendly policies including enhanced Maternity & Paternity leave Don’t tick every box? Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you! Flexible working We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate. Diversity We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.