SEO Outreach Specialist

Job description

WHO WE ARE Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible. We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients. In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide. Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health. THE ROLE We’re hiring an SEO Outreach Specialist who’s ready to make waves in the AI healthtech space. You’ll be focusing on high-quality link-building and establishing strategic partnerships to drive domain authority and organic growth globally. Working closely with the GTM team, you’ll be part of our pioneering organic growth team and will have a great opportunity to build something 0 to 1. It’s a chance to lay down the organic outreach foundations that will fuel our hypergrowth, while building a link-building engine that will scale 10x over the next few years. WHAT YOU’LL DO - Domain Prospecting: Identify and qualify high-relevance, authoritative domains and webpages aligned to priority topics and URLs. - Link-building Campaigns: Run personalised email sequences to secure guest posts, quoted mentions, resource inclusions, etc. with agreed anchors and target URLs. - Quality Validation: Verify dofollow, indexation, topical relevance, and placement quality by logging proofs, remediating changes, etc. (no paid/low-quality schemes) - Outreach Automation: Pitch data stories or expert commentary to journalists and publishers while using tools to speed up prospecting, enrichment, sequencing, and QA and preserving human personalisation. - Progress Reporting: Track pipeline, response rates, placement rates, link velocity, referral traffic, and ranking impact, among others (surface insights fortnightly) WHAT WE WILL LOOK FOR: - 3+ years in SEO outreach with a portfolio of shipped placements - Proficiency with Ahrefs and contact discovery tools - Strong written communication and personalisation skills with high attention to detail - Data-driven decision-making: Ability to assess authority, relevance, traffic, and risk - Initiative: Self-starter with consistent follow-through and deadline reliability - Adaptability: Up-to-date with link-building trends, organic outreach best practices, and new techniques in AI and domain authority growth - Bonus: Healthcare-related experience or medical background IF WE’D WORKED TOGETHER THE LAST 6 WEEKS, YOU’D HAVE: - Secured at least 20 qualified backlinks across priority pages and logged proofs with metrics. - Built a 500+ prospect pipeline with owner, status, sequences, and next actions maintained daily. - Shipped a reporting and attribution setup that ties placements to rankings, referral traffic, and assisted conversions. THE WAY WE WORK Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership. 1. Build to Last We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day. 2. Own Your Practice Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together. 3. Move Fast, Stay Steady We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make. 4. Make Others Better Honest feedback, steady support, and shared growth keep our teams improving together. Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering. WHY YOU WILL FLOURISH WITH US - Flexible hybrid working environment - Learn from some of the best engineers and creatives, joining a diverse team - Become an owner, with shares (equity) in the company, if Heidi wins, we all win - The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups - If you have an impact quickly, the opportunity to fast track your startup career!