SEO Outreach Specialist: (German speaking)

Job description

**Join Proton and help build a better internet where privacy is the default** Proton is one of Europe’s fastest-growing scale-ups, serving over 100 million users worldwide. Since the launch of our first service – Proton Mail – in 2014 by scientists who met at CERN, Proton now provides an ecosystem of well-known services such as Proton VPN, Proton Drive (encrypted file storage), Proton Pass (encrypted password manager), and much more. Our mission is to build a more ethical and responsible alternative to Big Tech services, focusing on end-to-end encryption, privacy, open-source, and ease of use. Our user-first approach has helped Proton grow organically to serve millions of consumers and businesses worldwide, with users from organisations including The Guardian, The New York Times, and the UN. Proton does not have venture capital investors, is profitable and self-sufficient, and today has over 500 employees representing over 50 nationalities. Proton’s headquarters are in Geneva, Switzerland, with additional offices in Zurich, London, Paris, Barcelona, Taipei, Skopje, Vilnius, and Prague. As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies: we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen. Tired of blending into the crowd? Join us and do work you can truly be proud of. Check our social media pages to learn more about us: [Twitter](https://x.com/ProtonPrivacy), [Reddit](https://www.reddit.com/r/ProtonMail/), and [Instagram](https://www.instagram.com/protonprivacy/). **The Team** The Organic team is a vital and growing part of the Proton family. The significance of SEO is understood at the highest levels of the business; it serves as our primary traffic source and enables us to expand our global customer base while maintaining a low cost per acquisition (CPA). SEO is a powerful tool for generating strong brand awareness and highlighting the various privacy issues that are prevalent in today's world. **The Role** We seek a motivated and detail-oriented Outreach Specialist to join our Organic team with a focus on the German speaking markets. The ideal candidate will speak both languages fluently, but fluency in just one is also highly desirable. The Outreach Specialist will play a key role in our outreach/link-building function to support the growth of multiple Proton products across core markets. This role will emphasise building relationships with major global publishers and site owners to secure authoritative links in relevant publications and from other highly-regarded websites. Exceptional communication skills, a creative mindset, and a passion for driving SEO growth through offsite strategies are essential for success in this position. **What you will do** - **Outreach Campaign Development**: Create and implement effective outreach campaigns to acquire high-quality backlinks from relevant and authoritative websites. - **Relationship Building**: Establish and maintain strong relationships with journalists, major publications, influencers, and administrators of niche websites across various industries. - **Collaboration**: Work closely with diverse internal teams, such as PR, Social Media, Content, and Affiliates, to ensure that campaigns and content are optimised for link-building. - **Performance Tracking**: Monitor and report on the effectiveness of outreach campaigns, including metrics related to link acquisition, traffic improvements, and search engine rankings. - **Link Prospecting**: Through thorough research and competitive analysis, identify and assess potential linking opportunities. - **Pitching**: Supervise the creation of persuasive email pitches and engage in negotiations for link acquisition. - **Competitor Analysis**: Conduct regular analyses of competitors to identify new link-building opportunities and stay ahead of industry trends. - **SEO Compliance**: Ensure all outreach activities adhere to the latest SEO best practices and search engine guidelines. - **Tool Proficiency**: Effectively utilise media contact databases and standard SEO and outreach tools. **What we need from you** - Fluent (or close to) verbal and written communication skills in English and German - Background or education in PR, marketing, or similar. - Experience in working with news media and journalists; established relationships with publications or journalist networks are a plus. - Demonstrated success in improving search engine rankings across various markets. - Experience in securing backlinks from major publications in different markets. - An ability to ideate outreach campaigns which deliver long-term value. - Comfortable engaging with internal stakeholders to highlight the value your work brings to overall business objectives. - Familiarity with outreach-specific PR tools as well as general SEO tools. - Understanding overall SEO and how outreach integrates with it and other marketing efforts and channels. **What we offer** - **Technology:**we provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals - **Learning & Development:**we are committed to your professional growth – Proton offers various learning opportunities, including training programs, conferences/events and continual learning - **Employee Benefits:**comprehensive health insurance plans, competitive retirement savings options, generous vacation/leave policies and wellness programs - **Stock Options:**at Proton, we are all owners of the company and you get stock options when you join us - **In-Person Collaboration:**collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje and Taipei. - **Food:**lunch and snacks are provided by Proton every day at our offices - **Transport:**we'll always support our employees with transport costs through subsidising public transport, bike allowances or parking spaces based on your office location - **Flexible Working:**you can define your own working hours as long as it works with team meetings - **Work that Matters:**Proton is a community-first organisation, started with the support of a crowdfunding campaign and built with community input – to this day, Proton’s only source of revenue is user subscriptions: over 100 million people trust and support Proton, and we put our users and community first in everything we do (read more about our impact [here](https://proton.me/about/impact)) **Our commitment to diversity and inclusion** At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability or socio-economic background feel valued and empowered. We strive to create equal opportunities, promote open dialogue and support continuous learning to ensure every voice is heard and respected. If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know. **Candidate privacy notice** When you apply for a position, refer a candidate or are considered for a role at Proton Technologies AG (*Proton*, *we*, *us*or *our*), your information is stored in Greenhouse, in accordance with its [Service Privacy Policy](https://www.greenhouse.com/uk/privacy-policy). This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills. If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. Should you have any inquiries about how we use or manage your information or if you wish to access, correct or delete your data, please contact our privacy team at [careers@proton.ch](mailto:careers@proton.ch). *Proton does not accept unsolicited CVs from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton.* *To learn more about our privacy policy, please visit*[*our privacy policy page*](https://job-boards.eu.greenhouse.io/protongdpr)*.* *#LI-Onsite*