SEO & PPC Growth Manager

Job description

We are seeking a highly skilled, data-driven **SEO & PPC Growth Manager** to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram). This hybrid role requires deep expertise in SEO best practices, AI-driven optimization, schema implementation, and marketplace product listing SEO—combined with advanced paid advertising management. The ideal candidate is strategic yet hands-on, able to navigate the compliance challenges of the adult category while driving visibility, qualified traffic, and profitable growth for multiple Shopify stores and marketplace listings. ### Key Responsibilities: - **Organic Search Optimization:** Develop and implement SEO strategies to increase rankings and visibility on Google and Bing. - Conduct keyword research, competitive analysis, and SERP tracking to identify high-value opportunities. - Optimize on-page and technical SEO elements including schema markup, [robots.txt](http://robots.txt), sitemaps, meta tags, and structured data. - **Marketplace SEO & Product Listings:** Optimize product titles, bullet points, descriptions, backend fields, and keywords for Amazon, eBay, and Walmart. - Leverage customer search behavior and marketplace insights for maximum product discoverability. - Partner with creative teams on image SEO (alt text, naming) and enhanced content (A+). - **Paid Advertising (PPC):** Plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta. - Manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies. - Perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management. - Run A/B tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs. - **AI & Automation:** Utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows. - Recommend and implement AI-driven triggers to improve indexing, campaign scale, and profitability. - **Shopify Store Optimization:** Optimize multiple Shopify storefronts for site speed, mobile experience, and technical SEO health. - Ensure clean architecture, crawlability, and internal linking to boost rankings and conversions. - **Performance Tracking & Reporting:** Track and analyze performance across SEO and PPC using Google Analytics, Search Console, and marketplace dashboards. - Report on rankings, traffic, conversions, CTR, CPC, CPA, and revenue impact with actionable insights. - Provide strategic recommendations to balance growth with compliance and profitability. ### Qualifications: - 5+ years of combined experience in SEO and PPC campaign management. - Proven success in driving organic and paid traffic growth in e-commerce, as there would be regulated/competitive industries. (ideally within the adult industry due to advertising & compliances restrictions) - Hands-on experience with Google Ads, Bing Ads, Meta Ads Manager, and Amazon/Walmart Ads. - Strong technical SEO skills (schema, sitemaps, robots.txt, structured data). - Familiarity with Shopify SEO and marketplace optimization (Amazon, eBay, Walmart). - Data-driven mindset with advanced analytics and reporting skills. - Experience with AI-driven SEO/PPC tools a strong plus. - Ability to navigate compliance restrictions in the adult category with creativity and resilience.