SEO/SEM Generalist

***Join the Pioneer Crypto Brand in the Philippines!*** Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. The SEO/SEM Generalist will be responsible for planning, implementing, and managing both organic (SEO) and paid (SEM) search marketing strategies. This role requires a blend of analytical skills, creativity, and hands-on execution to ensure ’s online presence ranks high in search engines and reaches target audiences effectively through paid campaigns. ### Job Description **Search Engine Optimization (SEO):** - Conduct keyword research to identify high-value search terms for business objectives. - Optimize website content, landing pages, and app store listings for improved search rankings. - Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. - Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization. - Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy. **Search Engine Marketing (SEM):** - Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms. - Optimize ad copy, targeting, and bidding strategies to maximize ROI. - Track, analyze, and report campaign performance with actionable insights. - Manage budgets and ensure campaigns meet performance KPIs. **Others:** - Stay updated on SEO/SEM trends, algorithm changes, and industry best practices. - Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals. - Bachelor’s degree in Marketing, Communications, Business, or a related field. - 2–4 years of experience in SEO, SEM, or digital marketing. - Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools. - Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar). - Strong analytical, problem-solving, and project management skills. - Experience in fintech, e-commerce, or crypto is a plus.