SEO Specialist

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Who we’re looking for We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. Why we need you We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As our SEO Specialist you’ll play a key part in delivering organic traffic to our websites, getting hands-on with Search, Answer, and Generative Engine; and LLM optimization. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game. What you’ll do You’ll take ownership of work that gives us our competitive edge, including: Conducting regular visual SEO audits to identify issues and opportunities for improving all SEO KPIs Briefing content creation to internal and external content providers and ensuring returned content is of a high quality. Conducting website crawls through Screaming Frog to ensure that website is SEO-friendly and identifying areas where mandatory SEO fields are missing or require fixing/optimisation. Developing a deep knowledge of SEO Content creation. Ensuring planned SEO activities and content supports the SEO strategy and is aligned with the content roadmap. Executing the identified SEO optimisation strategies which will drive SEO KPIs for your brand sites. Implementing identified site maintenance EG broken links, site cleanup, duplicate content, etc. Keeping relevant stakeholders updated, letting stakeholders know where SEO projects and content production stands. Maintaining tracking and analysing success of content growth and SEO activities based on KPI growth. Performing Content QCs, uploads, and publishing via our CMS. Performing ongoing on-site content optimisation including interlinking, meta data etc. Researching competitors’ backlink, blog, and link bait strategies to identify linking opportunities. Setting up URL structures and site matrices according to the existing site structure and best SEO practices. Taking a proactive approach in SEO content creation, working autonomously to identify opportunities to drive SEO performance. Tracking delivery of content & requested materials. Understanding a brand's goals and objectives and applying creative thinking to develop SEO project and content growth ideas. Updating/refreshing/optimising existing content on websites using keyword placement and internal linking. Working with Technical SEOs to understand what optimisations are needed to resolve technical challenges. This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow. What you’ll bring You’re someone who brings: Clear, confident communication (written and verbal), and the ability to breakdown complex ideas A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals Strong organisational skills and the ability to manage multiple projects without dropping the ball Exceptional attention to detail and a commitment to high‑quality work Adaptability – you stay sharp, productive and positive in fast‑moving environments Advanced knowledge of Excel, graphs, and formulas Previous experience and knowledge in Digital Marketing and SEO Website development understanding and a working knowledge of basic HTML. Demonstrates consistent behaviour aligned to the Organizational Culture Minimum 2 years’ experience as an SEO Specialist Working knowledge of ranking & financial reports and systems Able to perform Onsite and technical QCs. Desirable skills you’ve got up your sleeve It would be great if you also have some of the following skills: In-depth knowledge of online casino and sports betting markets, including casino game rules. odds calculation, betting types and market trends Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards Experience in developing and executing customer retention strategies Experience with Content Management Systems (such as WordPress) Understanding of Google Analytics and Search Console Experience with SEMRush/Ahrefs/Data Studio/Screaming Frog Relevant qualification Project management experience Our values are non-negotiables Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are: Adaptability Ownership and accountability Initiating action Resilience Team orientation Integrity Innovation What you’ll get back We invest in your growth and wellbeing, so you can bring your best: Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast. Your progress matters . Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career. Support that has your back . Our Employee Assistance Programme offers resources for you and your family. Free Daily Meals Free Massages On-site Free On-Site Gym Group Life Cover Funeral Fund Benefit Financial Services Assistance Curro School Fees Benefit Income Continuation Benefit Leadership Training Referral Bonus Medical Aid Subsidy Free Sleep Coaching On-site Barista Retirement Annuity Subsidy Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one. Game on! *Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. *Shortlisted candidates may need to complete an assessment. This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful. The perfect place to work, play and grow!