Serbian SEO Specialist

Job description

**About Adapt** Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance. Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions. **MAIN PURPOSE OF THE JOB** We are seeking a freelance SEO Specialist to join and support our SEO team. In this role, you will play a key part in enhancing our SEO efforts by conducting keyword research, utilizing keyword planners, and optimizing content, among other responsibilities. **MAIN DUTIES** The following is a non-exhaustive list of **responsibilities and areas of ownership** for this role: - Keyword Research - Keyword Planner - Metadata Optimisation - Content Optimisation - On-Page Optimisation - Keyword Translation from English to Serbian and Serbian to English - Data Handling and Management - SEO Copywriting **REQUIREMENTS** **Education Level** - Bachelor's degree (B. A.) from a college or university in a related field, or equivalent work experience. **Experience** - A minimum of 1 year of hands-on experience in SEO. - Strong working knowledge of HTML and JavaScript for SEO, with basic skills in writing and reading code. - In-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others. - Proven ability to deliver successful results through SEO initiatives. - Extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends. - Advanced proficiency in Excel for data analysis and reporting. - Expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, Majestic, and similar platforms. - Exceptional organizational and time management skills, with the ability to set priorities and meet deadlines consistently. - Strong understanding of how other online and offline marketing channels—such as display ads, affiliates, social media, print, TV, and email—interact with and influence SEO. *Please note that successful candidates will need to have an Office 365 License installed into their devices to be able to complete the tasks assigned.*