Service Line Marketing Lead

The Service Line Marketing Lead supports our service line leaders by shaping how Thoughtworks Technology Advisory and Product Innovation services show up in the market and in priority account pursuits. Success comes from clear executive narratives and strong product-centric positioning across the product lifecycle, high-credibility differentiated assets, and close alignment with adjacent service lines and go-to-market motions to support C-suite & Product leader conversations grounded in execution reality.

Working closely with Technology Advisory & Product Innovation leadership, this role defines the core market narrative, develops durable executive-grade assets, and ensures messaging is consistently and selectively integrated across Thoughtworks’ broader offerings, campaigns, and strategic partner motions where relevant. This includes collaborating with external partner teams and JVs on joint positioning and materials as required, with a focus on influence, clarity, and reuse to enable Service Line and Sales teams to win and expand within identified Target Account Lists.

Executive Positioning & Narrative

• Define and evolve a clear, differentiated executive narrative for Technology Advisory service line that reflects Thoughtworks engineering-led, execution-grounded point of view.
• Translate advisory capabilities into outcome-led, board-level messaging that resonates with CEOs, CFOs, CTOs and other senior executives.
• For the Product Innovation service line, own and evolve a competitive GTM value proposition and campaign ideas that showcase Thoughtworks' product thinking, platform integration, engineering expertise, and AI-driven approach that resonates with senior product and digital executives.
• Collaborate with Analyst Relations to shape positioning input, narratives and proof points for external credibility.
• Ensure both service lines are clearly anchored within Thoughtworks’ Rebuild, Rewire, Reimagine (3Rs) narrative and consistently reflected in global campaigns and priority pursuits.

Thought Leadership & Market Intelligence

• Lead targeted competitive and market insight development focused on priority accounts, wedge offerings, and high-stakes executive conversations.
• Develop signature executive POVs, narratives and messaging frameworks that demonstrate Technology Advisory’s relevance and differentiation
• Provide relevant inputs to the Global Content team on thought leadership that reflects modern product practices including product discovery, platform thinking, digital experience, and AI-enabled product development.
• Own the creation and orchestration of high-credibility executive assets including POVs, white papers, and client impact stories with an emphasis on quality, reuse, and influence over volume.
• Partner with Service line leadership to synthesize client feedback, market signals and engagement learnings into actionable insights and content themes.
• Where appropriate, collaborate on selectively co-created thought leadership with strategic partners to strengthen executive relevance and credibility.
• Partner with the content team to develop customer references, testimonials, and case studies for external and internal use

Assets & enablement

• Support Technology Advisory Leaders in developing advisory-led entry strategies,executive pursuit narratives and tailored materials for priority accounts
• Develop suitable enablement assets for each service line (for example product value propositions, product lifecycle frameworks, and innovation playbooks tailored for product and digital leaders and executive-grade assets such as value realization frameworks, strategy playbook, etc).
• Ensure coherence and quality across service line assets used in sales enablement, analyst engagement, web presence and executive facing materials, including joint materials where relevant.
• Act as a steward of clarity and consistency, ensuring assets remain current, credible, and aligned with the evolving advisory narrative.
• Enable Service Line and Sales teams to position Thoughtworks as a partner for end-to-end product development - from concept to scale - through clear, reusable narratives and assets.
• Own the relevant capabilities pages on the corporate website, ensuring quality engagement through positioning, proof, differentiation, thought leadership, and show vs. tell marketing.

Cross team collaboration

• Work closely with service line leadership to support go-to-market focus, narrative clarity and priority account pursuits.
• Collaborate with other Service Line marketers to ensure Technology Advisory messaging is accurately and appropriately integrated into broader offerings and campaigns.
• Partner with Global Campaigns, Field Marketing, Partner Marketing, and AI/works Product Marketing teams to enable selective cross-leverage of advisory and product innovation narratives within the Rebuild, Rewire, Reimagine framework where it strengthens relevance.
• Influence joint go-to-market narratives and materials with strategic partners as required, without owning partner execution or commercial governance.

Technical Skills

Professional Skills

Learning & Development

At Thoughtworks, we use AI tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions.

Crucially, our AI tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers.

We are committed to fairness and responsible AI. We actively manage our AI systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third-party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks AI Policy for Recruitment.

Thoughtworks is an equal-opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We prohibit discrimination and harassment of any kind and are dedicated to providing a work environment free from discrimination and harassment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, stermination, layoff, recall, transfer, leaves of absence, compensation, and training.

Thoughtworks is also an affirmative action employer of veterans and individuals with disabilities.

For additional information, please see the Thoughtworks, Inc. Equal Employment Opportunity & Affirmative Action Policy Statement.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment in the United States.

Thoughtworks is committed to providing reasonable accommodations to qualified applicants with disabilities or sincerely held religious beliefs, practices, or observances, in accordance with applicable law.

If you need a reasonable accommodation to complete any part of the application process, participate in interviews, or otherwise engage in the hiring process, you may request an accommodation by completing this form or speaking with your recruiter. Requests may be made at any stage of the application or interview process.

Once a request is received, Thoughtworks will engage in an interactive process with the applicant to determine an appropriate accommodation. Applicants are not required to disclose medical diagnoses or detailed personal information in order to request an accommodation. All accommodation requests will be handled in a timely, confidential, and respectful manner, consistent with applicable legal requirements.

Requesting an accommodation will not negatively affect your consideration for employment. Company prohibits retaliation against any applicant for requesting an accommodation or participating in the accommodation process. Accommodations made during the recruitment process are not a guarantee of future or continued accommodations once hired. If you are hired by Thoughtworks, and require an accommodation to perform the essential functions of your role, you may be asked to engage in our reasonable accommodation process.

As a technology consultancy, the projects we undertake are subject to change based on client needs and agreements. While we strive for consistency, please be aware that project scope or availability may shift, or projects may even be cancelled, during the recruitment and selection process, which is often outside of our direct control. Should the project related to this vacancy be significantly altered or cancelled, all impacted candidates will be promptly and duly informed of the change

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

See here our AI policy.