Shopper Marketing Head

Job description

Job Description: Mars: Where your Tomorrow Starts Today! Mars Snacking is a global leader in snacking, backed by over a century of innovation and iconic brand-building. Powered by more than 50,000 Associates and over 80 production facilities globally, our beloved snacks – spanning confectionary, salty, cereal, noodles and frozen foods categories – are enjoyed in more than 180 countries around the world. We are looking for a visionary and technical Shopper Marketing Lead to join our Omnicchannel Shopper Marketing team. In this critical leadership role, you will be the expert voice responsible for bringing our brand strategies to life across our most important physical and digital retail environments. As a key strategic bridge between central Brand/Insights teams and our customer-facing Sales function, you will lead a dedicated team to transform shopper insights into brilliant execution. Your mission is to translate brand objectives into compelling experiences that build long-term brand equity, drive transaction conversion, and embed a data-driven, mindset across our marketing efforts. What will you do? Coach and Develop Talent: Manage and mentor a high-performing team of 5 associates, building functional capabilities around value proposition delivery and ROI evaluation. Drive Shopper Strategy: Formulate and execute a comprehensive shopper marketing strategy that enables the team to negotiate high-impact activation plans with priority retail partners. Build strategic shopper plans for high-priority channels. Bridge portfolio profitability with point-of-sale execution to trade shoppers up. Lead the 2-Year Activation Calendar: Partner cross-functionally with the One Demand team to govern a rolling 2-year activation calendar aligned with corporate and brand strategy. Optimize Retail Media: Collaborate with Media and Agency partners to design, optimize, and negotiate high-performing, insight-driven Retail Digital Media plans. Execute the Perfect Digital Store (PDS): Leverage digital analytics and tools (e.g., SimilarWeb, Quantium) to optimize online customer journeys and drive higher conversion rates. Create dedicated, omni-channel campaigns to capture and retain new customers, maximizing lifetime customer value. Manage A&CP Budget: Take full ownership of the Shopper Marketing A&CP budget and optimize co-op investments to secure maximum return on investment. What will you bring? We are seeking a collaborative, commercially astute, and digitally minded leader who thrives at the intersection of brand strategy, customer partnerships, and retail execution. You should bring a "can-do" attitude, analytical rigor, and a passion for growing both brands and people. FMCG or Retail Marketing Experience: Proven track record in Brand, Consumer, or Shopper Marketing within FMCG or a fast-paced retail environment. People Leadership: A genuine passion for mentoring, coaching, and upskilling direct reports and graduates, and experience leading high performing teams. Digital & dCommerce Savvy: Strong understanding of eCommerce/dComm campaign execution and optimizing digital retail touchpoints. Commercial & Analytical Acumen: Highly analytical with practical experience in business forecasting, P&L management, and leveraging data (e.g., SimilarWeb, Quantium) to drive actions. Influence & Relationship Building: Exceptional interpersonal and negotiation skills, with the ability to navigate crucial conversations and build influential partnerships with key customers, senior management, and agency partners. Education: Bachelor’s degree in Business, Marketing, Category Management, or a related field (or equivalent professional experience). Why you’ll love working for Mars: Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future. People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here. Development: Shape your career with personalised development and real opportunities to grow from day one. Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life. About Us: Mars is a family-owned business with more than $35 billion in global sales. We have been making products for people (and the pets that people love- we proudly take care of half of the world’s pets through our nutrition, health and services businesses) for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, UNCLE BEN’S® and MASTERFOODS ® ROYAL CANIN®. We are committed to a sustainable tomorrow through our sustainable in a generation plan that addresses a healthy planet, thriving people and a nourishing wellbeing. Together, our 125,000+ Employees are inspired to take action every day towards the world we want tomorrow. What we stand for: Mars is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request. Applications will only be accepted from candidates who have the appropriate approval to work in Australia and/or New Zealand.