Short Form Content Director, Social

Job description

Build short form into a business line for FlightStory's IP and creators. FlightStory is the media company behind The Diary of a CEO, Hot Smart Rich, Begin Again with Davina McCall and We Need to Talk with Paul C. Brunson. Short form is where we test ideas, prove audiences and develop the IP the wider slate is built from. We're looking for a Director to run it across our new IP and the creators we sign: what we make, what it earns, the system that produces it, and the team and platform relationships behind it. WHAT YOU'LL OWN The plan and the number. Set the strategy and business plan for short form across our IP and signed creator roster, and bring audience and commercial evidence into the room where the slate gets decided. Brand worlds people recognise. Make every show and creator instantly ours in vertical, even without a logo, with formats and characters audiences follow on purpose. Formats that become IP. Spot the ideas with potential, prototype fast, build the evidence, and take the strongest to production or market. Revenue. Lead platform monetisation and build a direct revenue line from ad-funded, sponsored, sold and licensed formats. The system. Own the production line from brief to publish, with AI and tooling built in, a launch playbook for every new creator, and testing at the heart of everything. The relationships. Hold senior relationships at TikTok, Meta and YouTube, so we hear about new features and get support ahead of the market. Our creator partners. Own onboarding for every new creator, manage the relationships with their teams, and give them one clear view of growth and revenue. The team. Lead, develop and coach a team of 7 to 8 that could grow significantly. Be hands-on for your first 6 to 12 months, then build the management layer beneath you and lead through others, developing people deliberately and promoting from within. YOU'LL LOVE THIS IF You've built short-form brands and formats people recognise and return to You've carried a revenue number in social and know how platform monetisation works at scale You've made content that sells: sponsorship, ad-funded formats, licensing You see a brand partner as a creative opportunity, and bring it into your brand world with even more care than editorial You've worked across multiple brands and know how to operate at scale You'd rather build the model that works ten times than the viral post that worked once You back your taste, then let the data settle it You have a clear way of prioritising, and a first-principles view on where short form is going in the creator age You hire people who raise the standard, and take pride in growing them You want to own a P&L and a plan, with the latitude that comes with it WHAT SUCCESS LOOKS LIKE Our brands are instantly recognisable in short form. Revenue lands on a forecast the business can plan against. At least one format is sold or licensed, and at least one becomes standalone IP. Audiences grow month on month, and people move from short form into our longer content. WHY FLIGHTSTORY You'll work at pace and volume with a team operating at a very high standard, with a voice in what the company makes next. Our ambition is to build a billion-dollar media company that reaches 1 in 6 people around the world within five years. Apply now if you see no tension between commercial thinking and creative standards.