Social Commerce Manager

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. Job Purpose: We are looking for a Social Commerce Manager to take full ownership of TikTok Shop as a strategic growth channel, driving end-to-end channel strategy, commercial planning, P&L delivery, and platform partnership. This role requires a commercially strong profile who can build the right growth building blocks, translate category and platform opportunities into clear business plans, and lead execution with accountability for GMV, margin, investment efficiency, and overall channel health. Working closely with Internal stakeholders, Platforms, Agencies, and other external partners, you will orchestrate content, livestream, creator, and affiliate ecosystems as channel growth levers, while ensuring strong commercial governance and execution excellence. Key Responsibilities: TikTok Shop Channel Strategy & Full Ownership Own TikTok Shop as a strategic Social Commerce channel with clear growth ambition, priorities, and roadmap. Develop channel strategy and annual commercial plans, including category growth drivers, campaign calendar, traffic, conversion, and retention building blocks. Translate business ambition into actionable plans with clear ownership, milestones, investment needs, and performance tracking. Commercial Planning, P&L & Performance Management Own GMV, revenue, margin, A&P efficiency, pricing, promotion, and investment effectiveness for TikTok Shop. Lead building-block commercial planning across portfolio, hero SKUs, campaign moments, platform mechanics, content, affiliate, livestream, and media support. Monitor channel performance, identify growth gaps and upside opportunities, and drive corrective actions with data-driven recommendations. Platform Partnership & Key Account Management Build and manage senior-level partnership with TikTok Shop to unlock platform programs, visibility, traffic, data, and commercial opportunities. Lead JBP discussions, campaign negotiations, platform investment planning, and performance reviews with clear business outcomes. Stay ahead of platform trends, policy changes, competitor movements, and new growth mechanics to sharpen channel competitiveness. Cross-functional Leadership & Execution Excellence Lead cross-functional alignment with Marketing, Affiliate/Content/Media management team, Finance, Supply, Legal/Regulatory, TikTok Shop, and external partners to deliver channel plans. Set clear briefs, KPIs, governance, commercial terms, and performance expectations for content, livestream, affiliate, and creator-led activities. Ensure store operation readiness, including assortment, pricing, promotion, availability, fulfillment, ratings, PDP quality, and conversion fundamentals. Drive disciplined execution rhythm through clear planning, tracking, issue escalation, and post-campaign learning. KPIs: TikTok Shop revenue, margin, and P&L delivery (A&P efficiency, ROAS, conversion rate, and investment effectiveness) Channel building-block delivery across traffic, conversion, content, affiliate, livestream, and platform programs Platform partnership quality, agency performance, and store health metrics Key Requirements : 5+ years of experience in eCommerce, Social Commerce, or Commercial roles, with strong exposure to TikTok Shop or similar marketplace/social commerce platforms. Proven track record in owning or leading a high-growth online channel with clear accountability for GMV, revenue, margin, investment efficiency, and business delivery. Strong expertise in: Channel strategy and commercial growth planning Building-block planning, P&L management, and performance optimization Platform partnership, JBP, agency management, and cross-functional stakeholder leadership Prefer candidates currently handling similar Social Commerce / TikTok Shop channel ownership roles on the brand side, ideally within FMCG, Beauty, Health, or consumer healthcare categories. Job Posting End Date 2026-11-12 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Adjustment or Accommodations Request If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.